Content Marketing Did Not Just Survive In 2021, It Thrived
(Despite the Pandemic)
Hope. That was what we had in mind when we boarded the bus of 2021. Little did we know that the 2021 bus would ferry us to another wave of the pandemic. The Delta wave wreaked havoc. We were like the characters of the novels of Thomas Hardy where “Happiness is but an occasional episode in the general drama of pain.” 4 million lives lost. Businesses were in shambles. In May, FICCI conducted a survey that revealed that the Overall Business Confidence Index declined to 51.5 in May 2021 from 74.2 in March. Businesses that were expecting a rebound in 2021 had their hopes shattered.
Yet, despite the dark cloud that hovered upon us, Dimensions Content Writing services, along with the whole content marketing industry, somehow survived. Not just survived but thrived. We, along with the whole content marketing industry, are extremely grateful to the universe and to the clients. Content Marketing Institute rightly sums it up –
So, the past 11 months have been tumultuous with little resources and more pressure. Read on to know what the content marketing industry went through during the past 11 months.
Our Observations
Although we’ve been busy this year, the nature of our content writing tasks was a little different from those of last year. Here are some insights
- 2021 was the year of technology related content
- EdTech Companies Remained Busier Than Ever
- Small, Independent Website Owners, However, Couldn’t Focus On Content Marketing
Let’s talk about these aspects first and then we will delve deeper.
Technical Content Ruled 2021
Until December 2020, Dimensions would get a steady stream of technical content writing work as well as non-technical writing jobs. For example, we wrote a lot of academic articles in 2020, and we also had a steady stream of PR articles during that year. The EdTech companies, too, needed articles that bordered on academic subjects. But in 2021, this trend changed. We started getting more and more writing work pertaining to digital transformation, SAP, Tableau and the likes. The non-tech work that we got, also, somehow, was related to technology. For example, we partnered with an overseas affiliate coupons website that had ties with established ecommerce sites like Amazon or Sephora. The writing was non-technical in nature, but our writers had to keep some technical things in mind while writing.
But in 2021, this trend changed. We started getting more and more writing work pertaining to digital transformation, SAP, Tableau and the likes. The non-tech work that we got, also, somehow, was related to technology. For example, we partnered with an overseas affiliate coupons website that had ties with established ecommerce sites like Amazon or Sephora. The writing was non-technical in nature, but our writers had to keep some technical things in mind while writing.
- 2021 was a good year for SaaS products for obvious reasons. Hence technical content for these products came our way.
- The pandemic accelerated Digital Transformation services. This prompted tech companies to focus on content that revolved around the topics pertaining to Digital Transformation.
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