Article Writing Services
PR Articles
PR Writing - Make Your Business Appear To The Public Exactly The Way You Wish
PR writing is different from other kinds of content writing. The aim is not to “sell” something. The idea is to appear polished to the world and reveal what is new with your business. With PR writing, you strengthen your relationship with the people who are already aware of your brand. At the same time, PR articles will make many new people take interest in what you do. Our article writers have to be extra careful while writing PR articles. People are not inclined to listen to what a brand does. You have to make the article interesting.
What Actually Is PR?
PR has two meanings – Public Relations and Press Release. When we talk about PR, we generally talk about Public Relations because Press Release is a part of Public Relations. The basic idea of PR is to create a buzz around your business. But it is easier said than done. One or two content writing won’t help your PR strategy. You have to lay down a comprehensive and long term plan.
What are the things that fall under the purview of PR articles? A lot! Having a relationship with the public and press, creating an online buzz on the social media, answering questions on the social media, assuring dissatisfied customers, announcing significant product release – above all – showing the public that there are humans like them behind the faceless corporation.
Good PR Vs Bad PR
Every web content writer must understand the difference between a good PR and a bad PR. PR should not be used for day to day promotion. It should be used to announce big updates and should not be used for shady sales promotion. Here is a list of dos and don’ts that every content writing agency must follow while writing a PR article…
- Do make the PR article simple. PR is not whitepaper. The aim is to convey – the aim is not to explain. Cameron Craig, a PR person for Apple says that at Apple it was mandatory to make the PR articles to be comprehended even by a 4th standard kid. There is no place of complex technical terms in the PR article.
- Don’t think that everything that your company does is PR worthy. The aim of a PR campaign is to create a buzz. If you start doing PR campaigns for mundane updates, after a certain time people will stop taking interest in anything that you publish.
- Do write a pitch along with a PR. The pitch will be sent to the journalists. The pitch is as important as the PR. If no journalist takes interest in the PR, it will be of no use. So it is necessary that a content writing expert adds a pitch along with the PR article to be sent to the journalists.
- Don’t lose contact with the content writing agency after you ask it to write a PR for your company. The content writing agency must stay connected with you to get necessary information. Information is the soul of a PR article. And if there is any inconsistency in the information published in the PR with the actual work done by the company, it will be a huge embarrassment for the company. It is therefore necessary to provide all the necessary information to the PR article writer.
- Do write a plan for a PR article well before it needs to be published. That way, you can accommodate any change in the product or service. At the same time, you can build up suspense by creating multiple PR articles before the main one goes live.
- A PR should be kept simple. Apple in 2017 decided to snub the established tech experts and gave iPhone X to tech Youtubers for review. Why? Tech experts seem to focus on the technical part a little too much. Apple wanted some people who would highlight the fun features of the iPhone.
A PR article writer must make sure that the article is not replete with jargon. The PR writer should focus on how the company is aiming to impact the day to day life of the people with its new product or service.
How To Write A PR Article
A PR article is somewhat like a news article ( it is sent to the journalists, after all). It should follow a certain framework.
- The article should have a heading that is not too promotional in nature. The content in the heading should be interesting but it should be said in a matter of fact way.
- The first paragraph of the PR article should present the gist of what is to be said in the later paragraphs.
- The second, third and maybe fourth paragraph should explain the topic of the PR. It should explain the company’s achievements – but at same time it should not fail to remind how this achievement will impact the lives of the customers.
- Quotes in a PR article must be incorporated. It makes the article more authoritative and believable. Quotation is a good way to incorporate subtle praises for the company.
- Lastly, the PR must talk about the company a little – it’s history. It’s mission and how the new product or service is going to help it achieve more success.
The beauty of content writing is that it is not stagnant – you have to change your tone according to the format of the article. The PR format is different from other kinds of content writing. Only a skillful writer can write a PR article that won’t sound boring. The challenge lies there. And Dimensions is up for it.
