How Should A Brand Wish Diwali?
With Diwali approaching, we all are gearing up to celebrate the festival of lights- planning what to gift our family and friends. There are so many things to be done for our home and close ones. Now, imagine a notification on your phone or laptop; as you open your inbox and scroll through the subject lines- a particular subject line catches your attention. You pause, not only to read what the subject line says but even open the email to read its content. This is the power of personalized content. This is how brands establish a heart-to-heart connection with their customers.
It is believed that to a person, the sweetest and most important sound in any language is their name. This is the principle of relation-building strategy that businesses have used time and again and tasted enormous success. And to top that, any form of supportive message that signifies, “I am there for you” or “We are in this together” strikes a special chord in your heart. Isn’t it? – Particularly in these unprecedented times when each of us suffered, bore some of the other losses due to the pandemic.
With Diwali approaching and all gearing up to celebrate the festival of lights, it is the best time to extend your support and light up people’s lives through the power of personalized content.
What is personalized content?
Any content that is targeted to an individual recipient is personalized. Personalization makes customers pause and pays attention to your message, product, or services. One of the best business strategies is to make direct and strong connections with your customers by integrating your message into different mediums, such as emails, social media platforms, blog posts, etc. Personalized content involves collecting data and crafting content that targets specific types of customers or individuals in particular.
Why do we need personalization in content?
- For greater people engagement, conversion rates, and revenue: When you write for an undefined or faceless audience, people do not feel connected unless it is tried and tested. But the moment you give a name, you instantly connect because your content is woven specifically and hits the right spot. As a result, your unknown audience is now converted into known customers, leading to the possibility of higher conversion.
- Make your business look and sound genuine to people: Customers do not connect with business organizations; they connect with brands that feel genuine to them. Personalizing your content means speaking to each of them directly, making every word relatable.
- Drive brand loyalty towards your product or services: Customers always feel happy when referred individually by their favourite brand or organization. For example, you are likely to go to a restaurant where the server knows your name; there is a feel-good factor. Greater personalization drives brand loyalty towards you. Also, it allows you to stand out from the rest of your competitors.
How to make a difference this Diwali with personalized content?
- First and foremost, create your buyer persona. A thorough profile, their activities during the worst phase of Covid and at present, their trends, etc. With all the data, curate a meaningful message that implies how important they are for you and how grateful you are for associating with them.
- Strike a conversation: Let your message be open. Request for messages or feedback. The point is to begin a never-ending relationship with strong communication.
- Build a mutual ground: Diwali is about winning over evil, phasing out the darkness in our life with lights of happiness, hope, and positivity. Hence, build a platform where you and your customer can share reviews and feedback. Assure them that you would work out all the negative points into positives. And for positive comments, express your gratitude through offers, discounts, etc.
Who can help you?
No matter how easy it sounds, creating personalized content is a tough nut to crack, and this is not similar to writing a content piece. Still, it is about understanding the audience’s nerves, reading their thought process, and writing a piece that not only catches their attention but touches their heart too and serves the purpose of- Celebrating Diwali With A difference.
Hence, you require professionals who play with words and weave magic through letters. Hiring a professional content writing agency or content writers will help you with the perfect personalized content that would be engaging and showcase your efforts.
So, let this Diwali become more special for everyone known and unknown to you. Pen down your thoughts, concerns, and message to lighten up every soul. Ensure this Diwali you not only say “We are in this together,” but get a response back as “Tu hai toh I will be alright.”
Khushboo Pandey
Some people can say a lot using just a few words. Khushboo is one of them. She is the copywriting expert at Dimensions. With a Master's Degree focused on Mass Communication/Media Studies, Khushboo knows the ins and outs of what kind of content works, what kind of content touches the human heart and above all, how to write content that generates maximum revenue. She has an industry experience of 9 years.
