SEO is DEAD? Know About Google SEO & Should You Waste Time On It?

Search Engine Optimization (SEO) has been long hailed as a strong pillar of content creation. It is a powerful tool used by businesses and creators to attract traffic and earn a rank on the search engine. However, a recent debate has surfaced that whether SEO is dead or is it upgrading its form?

For those who are unaware of SEO, it is a tool used in digital marketing to attract organic audiences. SEO is taking a backseat due to the emergence of AI powered search tools like Search Generative Experience (SGE), Copilot, ChatGPT, etc. which provide direct answers to questions which sometimes leads to the user not clicking on the links which reduces the organic traffic on websites. Along with this the zero-click searches pop up on the search panel itself leading to reduced visits on the actual website. Paid advertisements took up the space of original content which adds to distraction for readers. The constantly evolving era of technology makes it difficult for businesses to make long term strategies. The constant updates may render a strategy useless that was yielding great results yesterday. 

However, we can’t say yet that SEO is rendered useless. It is still very much yielding results. It still brings in intent-driven traffic. SEO brings in recurring traffic without draining ad budgets. Google uses a E-E-A-T framework which ensures high quality credible content which still holds SEO important. The local growth of SEO is also not hindered. For “near me” services small businesses in the locality show up in Google Maps, and mobile searches drive real customers to a physical location. SEO is now blending with AI Assistants where conversational search pulls from optimized sites. Optimization of a site should be for context and intent. Marketers are now using AI for keyword research and intent analysis. For being a part of the game, one needs to understand what really is wanted by the users.  SEO ensures a long-term visibility of the brand. SEO doesn’t just include text. It extends beyond that to image SEO, video SEO, voice searches and structured data. 

So, we can say that the old SEO is dead. Keyword spamming, stuffing of links and tricking the algorithm doesn’t work anymore. SEO integrated with AI is evolving every day and depends on building authority and brand recognition. It delivers helpful and well-structured content. Sometimes SEO might work very well with your business rivals and not with you and you might end up deciphering that SEO isn’t working. However, you may be going wrong some or the other way. One can take the help of competition analysis tools to interpret how exactly the other businesses are working. 

See what our SEO expert has to say about the right way of implementing SEO in your digital marketing strategy.