Personal Branding Services:
Let People Know You For All The Right Reasons!
Who Is Ratan Tata?
The moment someone asks this question, your mind automatically pictures a person who is much more than a mere businessman.
You hear all about his philanthropic activities, his thoughtful opinions online.
All these have created a positive perception of him in your mind.
And that’s exactly what personal branding is all about – creating a positive perception of yourself in others’ minds.
“Personal branding is not just about making yourself known on the internet. It’s about making yourself known for all the right reasons.”
Personal branding is not just about making yourself known on the internet. It’s about making yourself known for all the right reasons.
You Are a Wonderful Person. Let's Tell The World About You!
Let's Build Your Personal Brand.
Contact Us!
You Are a Wonderful Person. Let's Tell The World About You!
Build Your Image Online Exactly The Way You Want To!
Contact Us Today!
Let's Learn More About Personal Branding
We all are aware of what a business brand is. It’s what gives the company its voice, its identity. For instance, what comes to your mind when I say the word – Cadbury? And what comes to your mind when I say the word – Nestle? Both Nestle and Cadbury sell chocolates. But it’s the name of Cadbury that’s synonymous with chocolate – and an overall sense of happiness. And when you hear the word ‘Nestle’, chances are you will start picturing a packet of Maggi. Why? Because that’s what it is primarily associated with despite selling a popular confectionery item – KitKat.
Creating a personal brand is similar to creating a brand identity for a business. What’s different is that you have to put your heart into it. You have to be genuinely interested in other people. With your personal brand, you can influence what people think and say about you.
Your personal brand will reveal to the world who you truly are as opposed to what people wrongly think about you. Note, the keyword here is ‘truly’. So the personal brand entails some level of honesty and authenticity. If you are thinking about fooling people into believing a fake version of yourself, you should stop right there. People are not that dumb.
As Casey Botticello says, “ It encapsulates your talents as well as who you are.” If your name is Tom, personal branding will differentiate you from thousands of other Toms.
Why Personal Branding Is Necessary
👉 First of all, isn’t it nice if thousands of people read or listen to what you want to say?
It’s therapeutic to put forth your opinions across the world and see that people are actually engaging with them. Frankly speaking, it’s a huge ego boost. In our heart of hearts, we all want to be known.
👉 There was a time when people would romanticise big companies and were in awe of them. However, in this age, people are growing more and more disenchanted with big companies. They want to engage with the humans behind the company. With personal branding you can create a human face of your company. Remember, leads that develop through employees’ engagement with other people convert 7x more than those developed through the company page. Also when the C-suite personnel of the company are active on social media, the company gains more trust from the people.
👉 But what if people are already engaging with your business? What if it’s not your responsibility to gather leads for your company? Will you not need a personal branding strategy then? Of course you will! Personal branding can shape your individual success and growth.
👉 Today, there is a growing tendency of Human Resource executives observing the online persona of a candidate before hiring them. So your personal brand can aid you in getting that coveted role in a big company. In the US, 85% of the HR recruiters say that the potential employees’ online persona affects their chances of being hired.
7 Proven Ways To Build Your Personal Brand
So, now that we have established that personal branding is necessary, how exactly can we build our personal brand? Here are some actionable tips on how to build a personal brand-
Define Your Goals
The objective of personal branding differs from person to person. If you have a clear idea of what you want to achieve with your personal branding strategies, you can create a clearer roadmap. Maybe you want to appear skillful and a team player in front of your potential employers. Or maybe, you want people to see and acknowledge your thought-leadership. Whatever be it, defining your goals make the process of creating the personal branding strategy easier.
Rahul Subramanian, a standup comedian clearly knows his objectives. He wants people to know him not just as a comedian, but a witty comedian. So his posts and pictures reflect that intelligent humour.
Define Your Audience
In the online world, you can’t woo all kinds of people. And it’s not an efficient strategy either. Your audience cohort must align with your objectives. If you are a tech startup owner and you want to gather leads, your target audience should be other business owners who might need the product or service you sell.
Look at the Youtube videos made by The Viral Fever (TVF). They exclusively make videos that target government job aspirants, engineers and corporate executives. Their audience cohort are the ambitious youngsters of India.
Figure Out What Platform Your Audience Primarily Uses : Initially Target Only That Platform
We at Dimensions always say that personal branding is not simply finding yourself on Google. You have to present in that social media platform where your audience primarily hangs out. During your initial days of personal branding, target that platform only. Instead of being barely visible in every platform, be prominently visible in a single, specific platform.
Take the example of Rahul Subramanian once again. His target audience comprises those people who work in corporate offices – the white collar workers. And everybody knows that these people primarily hang out on LinkedIn. So Rahul targets LinkedIn the most. He posts almost daily on LinkedIn.
Figure Out A Differentiation Strategy
You are not the only one trying to build a personal brand. There are thousands of other people trying to do the same thing. So how can you stand out from the crowd? By finding out your unique value proposition. What is that thing that you are extremely good at? Figure out what is that one thing that your audience is struggling to find – that YOU can give them.
Everyone has a unique voice. Use your unique voice – your unique behaviour while engaging with people. Generally people treat LinkedIn as a serious platform. They never post jokes there. However, the comedian, Rahul Subramanian uses this serious medium to entertain people with his jokes and videos. It brings a breath of fresh air on LinkedIn. That’s his differentiation strategy.
Embrace Who You Are
When it comes to personal branding, authenticity works best. As they say – you can fool some people some of the time but you can’t fool all people all of the time. If you are eyeing for long term personal branding benefits, honesty is the best policy. Look at what happened to Elizabeth Holmes. She wanted to appear as an innovative entrepreneur and even copied the mannerism of Steve Jobs. Her fake appearance did not last long.
Have the courage to present the vulnerable you in front of the audience. In fact, the more polished you try to look, the more suspicious your audience will be.
Don’t Be That Person Who Has 2000 Followers But Who Follow Just 20 People
Don’t see your followers as just numbers. Behind each of those numbers there is a human being like you. Engage with them. Meaningfully connect with them. Personal branding is not just a one way conversation. Interact with others. Exchange opinions. Your audience should feel respected. Neil Patel, the famous SEO guru and marketer, takes time out to respond to most of the comments that he gets on Facebook. And it works. People feel important. They don’t just remain the followers of Neil Patel – they become his fans.
Some Technical Tips On Personal Branding
Each social media platform has its own algorithm. This means that you have to employ separate social media strategies for separate social media platforms. One size won’t fit all.
- On LinkedIn engaging with others is not just a question of respecting others. The algorithm rewards those who engage with others. If you engage with 30 people everyday, your reach will skyrocket. Also, you must create a personal hashtag on LinkedIn. LinkedIn allows people to follow hashtags. So the people who follow your personal hashtag are more likely to see your posts.
- We’re sure you know that you can create playlists on YouTube. Did you know that you can make those playlists public? So you can create a playlist containing videos that talk about the topics in your domain. When people search for your name, they will also see that playlist on Google and will form a positive opinion about you.
- Many people write on Medium. Yet they forget to create an article about themselves. You should create a Medium article about yourself and pin that article to the top.
- If you live in India, Google has a special personal branding tool for you. That’s Google People Card. You can create a profile of yourself detailing your bio, where you work, where you live etc and create an informative card. When people search for your name online, they will see that card. And since you control that card, you can control how exactly you want to appear in front of the people.
- Did you know when you search for your name, your product reviews on Amazon rank high. So suppose if you are in the digital transformation domain, buy some books on that topic and review them. The idea is to show the world what you care about.
- Consistency is the keyword when you are trying to grab eyeballs on social media. A person who posts almost everyday will be favoured by the algorithm more than the person who posts just once a week.
- The social media is a world is a dynamic world. What works today won’t work tomorrow. So, you have to measure the success of your strategies with the help of analytics. You can then course correct based on the analytical insights.
There can be numerous technical tips on personal branding (we haven’t even mentioned Your Story and guest posting tactics).
Contact us and we will formulate a customized Personal Branding strategy tailor made for you.
