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The web has always been hailed as the door to unlimited information. However, what was missing until a few years earlier was a structured form of the huge information that the internet provided. Students had to wade through the ocean of information to get answers to their queries. This problem was solved with the emergence of the edutech startups. 

Online education platforms have emerged as the alternative to home tuition. The intuitive nature of the online classes, the flexible schedule, the video aided classes, live interaction – have made these edutech services attractive to the students and their parents.

State of EdTech Sphere in India

In India, the EdTech companies have been seeing a huge growth year on year, After the Pandemic and the ensuing lockdown took place, the acceptance of online learning has increased manifold.

• As per the report by Inc42, between 2014 and 2019, as many as 4450 EdTech startups have cropped up in the country.
• The government itself is highly excited about online education. In its National Education Policy, the government has put stress on the technology based learning platform. This push by the government will help the private players as well.
• There is however one problem. India’s EdTech sphere is now crowded by three or four big players. When we surveyed our readers asking them to name 4 online learning platforms, their answers did not vary much. New EdTech players will have to struggle hard to gain acceptance. 

The Role of SEO in EdTech

So why do Edtech companies need SEO? After all, the students are in need of the materials provided by these online learning platforms. Aren’t they? Yes, they are. But the EdTech sphere in India has already become too crowded. There are many EdTech players.

Here’s an experiment for you. Search on Google with the term – “ NCERT solutions for class X.” You will find that more than 15 EdTech platforms are trying to grab the first-page position of Google. It’s the fierce battle between the EdTech companies.

• The study materials in themselves cannot help an EdTech website to rank on Google.
• Typically the students search with the search terms like – “NCERT Solutions for Class…” or “Maths NCERT Solutions” or “Class 6 CBSE Solutions” and other search variations. So to rank an EdTech website for these search terms we have to write SEO content that will take into account the keywords mentioned above. 
• These SEO articles do not just help the website rank higher, they also give a structure to the course. The Search Engine Optimised articles organise the various parts of a particular course so that the students do not feel lost. For example, if you search for “NCERT solutions for class X,” you will see that the articles list the various chapters of class X Maths in a coherent manner. 
• In the case of new EdTech companies, the importance of SEO is 5 times more. The newer online learning platforms do not just need on-page SEO, they also need off page SEO to acquire backlinks. Without backlinks, they cannot compete effectively against the established players.
• Again, the EdTech companies have to keep on posting updates on NEET or JEE to attract the higher studies students. In this case, the SEO articles should include the latest updates on results, exam dates, syllabus etc. In short, give the candidates the information they search for.

How Dimensions Approaches the EdTech Niche

At Dimensions, our content writing professionals have worked with three leading EdTech organisations. What we gathered from our experience of working with these companies are – 

• There is a high chance of plagiarism while writing on academic topics. Why? Because the topics are not dynamic – the chapters remain the same year on year. So the first thing that we ensure is that our articles are free from repetition and plagiarism.
• Secondly, the theme of these educational topics is also not that dynamic. There is a high chance that a student already knows what he is reading on the Edtech website. So, to avoid this, we work extra hard and hunt for some new information regarding the topic. Google Scholar has helped us in this regard.
• When a student clicks on a link, say for example, “ NCERT History Class 10” he expects to see some information that he can use. So instead of just focusing on SEO, we focus on writing a detailed overview of the chapter as well. Once the student finds the website useful he will click on the individual chapter link to delve deeper.
• FAQs work like magic when it comes to academic topics. All our articles have FAQs – short question-answer in them. Not only do these FAQs help the article rank, but they are also liked by the students.

EdTech is different from all the other digital marketing spheres. We do not treat these academic articles as a sales pitch – we try hard to make these articles helpful to the students. That’s our USP.

Simplicity is the keyword when it comes to tech writing. At Dimensions, we are experienced in simplifying the complex IT and software related topics for the general reader. The primary aim of taking the help of the content writers in the IT and Software niche is to explain the working of the products in a simple, jargon-free manner – all the while not sounding too naive. Only then can a tech-based product resonate with the ordinary buyer.

IT and Software In 2021: Trends

IT and Software as a whole is a big sphere. But when it comes to marketing these things, we generally talk about those IT products that we sell to the individuals and the businesses. The market for these software solutions is increasing as we speak.

According to recent reports –

• The most desired type of software is the Enterprise Software that can take care of the varying needs of the businesses – from database management to sales management, from employee management to project control.
• The second most desired kind of software is the Business Automation tool that can help the businesses work efficiently and cost-effectively.
• Another popular kind of software that B2B clients want is the ECommerce software that takes care of setting up stores, managing inventory, serving the customers and storing the database.
• The demand for software that can analyse Big Data is increasing day by day. Big businesses who cater to a lot of people need to understand the psychology of the website visitors to target them more effectively.
• Of course, the need for standalone CRMs has always been there. However, clients today want CRMs to be included in the Business software.
• Thanks to the lockdown, the demand for online education has increased spectacularly. Many new EdTech companies have been setting up a business. These businesses need specialised software to cater to the students. From video support to paywalls – the EdTech software needs to be specialised.

Gone are the days when the companies were averse to digital transformation. Almost every company knows that without embracing digital transformation, they cannot survive. As per the survey conducted by BMC Blogs, 73% of the businesses are going to adopt SaaS solutions to power their business.

The Role of Content Writing In This Niche

Gauging the pulse of the buyers is challenging. No matter how great your product is, you have to advertise it in a way that resonates with the potential buyers.

• The aim of every business is to sell its products to buyers.
• Now, we must not expect that the general buyers are all tech-savvy.
• So, what happens if you pitch your IT products to a non-technical person? That non-technical person will not be interested in listening to the complex technical aspects of your products. He would like to know how the product can solve his problem. And then he would want to know how to operate the product. It is in this second part that you can show him the technicalities.

This is where we come in.

How Dimensions Approaches The Niche

Technical writing requires a long term content strategy. Here is the strategy that we at Dimensions employ while completing any technical writing project –

• Spending time on understanding the product ourselves in the first place – how it works, how it aims to solve the existing problems.
• Creating blog posts to reach out to the potential buyers and show them how the product can solve the problems that they face. We do not use too much technical jargon or complex ideas at this juncture.
• Once our blogs are able to generate leads, we create whitepapers to talk about the product in a much more detailed manner. It is in these whitepapers that we discuss the technicalities involved with the products.

These days Software as a Service (SaaS) products are attracting the fascination of the people. There is immense competition among these products. The interesting thing is, unlike other products, the customers are mostly aware of the SaaS and PaaS alternatives that they can use. The challenge is to make the customers take interest in YOUR product in particular. Come, let’s overcome that challenge.

When was the last time you bought a smartphone without researching on the web first? Consumer behaviour is now controlled by the internet. No matter where you ultimately buy the product, the consumer journey begins from the web. This is why brands, businesses and small businesses need to take digital marketing seriously. Nobody can stop a brand with a well thought out digital marketing strategy from being successful.

Digital Marketing Trends 2020-2021

Think With Google – a Google knowledge sharing website has some great info about digital marketing trends. According to them, 49% of the consumers search online to discover and find products that they haven’t heard of earlier. This was the 2019 report. The figure is set to increase in 2021. Now, compare this figure with another insight – during the pandemic in 2020, there was a 300% rise in the usage of the search term – “Ration Dukaan” – in India. What this means is – Consumers are searching online even for things that they plan to buy offline. That’s how powerful the web has become.

And in case of online shopping, digital marketing is obviously the primary form of marketing. And it is logical too. 65% of the e-commerce session was generated from Google search results in 2019. This means that not just traditional SEO, brands now need to employ SEO techniques for their Amazon or Flipkart listing. Again, in the case of online shopping too, online research plays a vital role. Almost 51% of the people have revealed that before buying something online they search online about the product, its competitors first. What a person sees online has the power to sway his decision to add a product to the cart. Digital marketing can thus make or break the business of the online sellers.

How Dimensions Approaches The Niche

At Dimensions, we change our digital marketing game plan regularly to match with the dynamic world of content marketing.

• One of the primary pillars of digital marketing is SEO. We keep ourselves updated with the changing demands of Google to make sure our clients’ businesses keep rtanking high.
• We have no shame in saying that we follow what Google says. If Google says to do something in a way, we do that in that way only – because 94% of the traffic comes from Google. And following Google’s guidance can work magic as far as SEO is concerned.
• Digital Marketing is a wholesome process. It is necessary to be connected with the advertising arm and sales arm of the client so that we can write content that matches with the overall gameplan of the client.
• Digital marketing is different from other modes of marketing. Here, the consumers actively search for something that they need ( eg. Best smartphone under 20,000). So, there is a role of information here. The customers want information first. Only after that will they decide to buy. So the aim of digital marketing should be first to provide accurate and enjoyable information. This is what Dimensions does.
• We create content for digital marketing in such a way that part of the content can be used to create social media marketing content.
• There are two aims of content marketing – gathering leads for the clients and urging the customers to buy a product. At Dimensions, we make sure what the clients want. One size does not fit all.

At Dimensions, we are always open to experimenting with the newer forms of digital marketing. Digital marketing is one of the many arms of the parent – marketing. It is necessary to have a thorough knowledge of marketing and consumer behaviour as a whole. The Founder and Operations Head of Dimensions, Dipanwita Gupta is an MBA and her knowledge in marketing helps the agency immensely in formulating its digital marketing strategies.

Gone are the days when content marketing involved blogs and usual consumer products. We are seeing that more and more niche industries are upping their online game and producing great contents. Creating this content requires technical skills on the part of the writer. Heavy engineering industry and the metal and non-metal industry are two such industries where the requirement for content has gone up.

Current State of The Heavy Engineering Industry

The heavy engineering industry is intrinsically connected with a nation’s development. So, when we talk about this industry, it is necessary to include the economic condition of the nation in question as well.

Deloitte has an insightful on the state of the industry, how it changed and how it is now. From the industrial revolution onwards, the iron and steel industry has seen tremendous growth. This industry is connected to the construction, transport, manufacturing industries very closely. Back in the 1980s, there were 8 leaders in this industry – USSR, Japan, America, Germany, China, Italy, France, Poland and Canada. At the time the USSR was the leader in the iron and steel industry. Today, China is the biggest producer of iron and steel with 996.3 Metric tonnes of production in 2019.

During the pandemic, the iron and steel saw a significant slowdown in growth. However, from November onwards, the industry has been on a growth trajectory. In the US, the president-elect Joe Biden has announced a special stimulus for the industry. China, on the other hand, has resumed its steel consumption. The automotive and the construction sectors have significantly recovered from the slump. All these have resulted in a steady rise in steel prices. In the case of Aluminium, the output is set to grow by 2% in 2021. In the case of copper, the industry has been experiencing a downhill trajectory for two years. It is to be seen what’s in store for this industry in 2021.

In the non-metals sector as well, we can see an increase in the production and the overall growth of the industry. You can see this for yourself if you look at the mining-based mutual funds which are on a steady rise. For example, as per the reports of IEA, the global coal demand is going to increase by 2.6% in 2021.

How Dimensions Approaches This Niche

The content required by the metals and non-metals industry is basically PR based. In this industry, the businesses and the plants do not rely on online content to sell their products. The sale happens through traditional channels. However, these businesses require online content to enhance their online image, to reach the reporters and to create a buzz around their businesses. Keeping these in mind, Dimensions follow these guidelines while writing for companies belonging to this heavy engineering industry –

• The content for the heavy engineering industry is primarily to be used as a way to enhance the online and offline image of the industry. So we take extra care so that our content remains factually correct. Any incorrect information can lead to a loss of face.
• The companies in the metals and nonmetals industries use these content as PR as well. So we have to maintain a certain format while writing them. These are not typical blog articles.
• The companies in the heavy engineering industry still employ offline techniques ( magazines, newspapers) to reach out to the world. So we have to make sure that the content for these heavy engineering industries can be used both online and offline. So we use standard, formal English while writing articles for them.
• This is business writing. There is no scope of informal humour here, We have to maintain a light tone without resorting to colloquial humour. We have to keep a no-nonsense attitude while writing articles for these companies.

People have the misconception that content creation is only needed to woo customers. The heavy engineering industry shows that content is needed even when the primary of the content is not to ‘sell.’ No matter what industry your business is related to. You can’t avoid content creation

Websites are a very efficient tool of digital marketing not only for the chemical industry but also for the distribution of the chemicals and energy sector. Digital marketing is currently the talk of the town when it comes to the way people live their life and the chemical and energy industry must simply embrace that. This sector has various important features and people must get to know about it all. Chemical Industry is also known to produce more than 70000 different products and plays an important role in the sustainable development of the economy and the country. So, to provide knowledge about the largest sector dominating the economy, various blogs are being published by several agencies. 

State of Chemical and Energy in India

• India is considered to be the sixth-largest producer in the world in terms of chemicals and contributes about 3.4% of the total chemicals to the world chemical industry. The chemical industry is known to be a capital intensive and knowledge-intensive industry. The production of the whole amount of chemicals, as well as petrochemicals, was 13,871 thousand between the years 2019-20.
• The Chemical and Energy sector registered a CAGR of about 4.79% in the same year. The demand of this industry is largely connected to bank credit as it has a capital-intensive feature. The industry can be further classified into fertilizers and polymers, petrochemicals, agrochemicals, and bulk chemicals. India is globally known as one of the strongest dyers and accounts for a large number of dye intermediates. 
• The Prime Minister of India along with the Union Cabinet has approved the introduction of the Production-Linked Incentive Scheme by enhancing the exports of Atmanirbhar Bharat. The Chemical and Energy sector in India is regarded as an attractive hub. Some of the top chemical companies in India are UPL Limited, Coromandel International Ltd, Tata Chemicals Ltd, Aarti Industries Ltd, and many more. 

The Role of SEO and Content in Chemical and Energy

Why do the Chemical and Energy Companies require SEO? The chemical and energy industry covers a vast sector and has various kinds of information that needs to be portrayed properly. To do so the industry should be socialized digitally and more pieces of information should be provided to the audience. Hence, it is the work of a content writing agency to provide the proper articles related to the sector.

• There has been a rapid growth in the chemical industry post the Covid-19 pandemic. Thus, technical SEO can increase the customer requirement in the global market.
• Companies and exporters related to this sector should refurbish their existing websites or develop new ones that can showcase a variety of products related to the same. The content writershelp to create such a global platform where all the necessary information can be published. 
• Content writing servicesprovide the perfect SEO that is very critical for digital marketing. It enables one to recognize the perfect website by allowing the search engine to operate. A well-optimized and technically healthy website can produce quality content that can produce a better back-link profile for the article. Hence, the industry opts for digitalization as that can help the viewers and readers to gain more knowledge about the various features. 

How Dimension Approaches to Chemical and Energy

• At Dimensions, we have content writers who are experts in the respective field. They have acquired good knowledge and provide information that is easy and understandable. We have experienced writers who have worked with other companies too. 
• In the content writing field, plagiarism is one of the factors that need to be looked upon while delivering an article, and we make sure that the articles we produce are checked thoroughly and plagiarism free. There is no repetition in our contents and they are to the point. 
• We also provide the best quality SEO so that it increases the views of our blogs. When an individual click on a particular link the respective content opens up and from there you can know anything and everything you want to know about the field. Our website also produces Did You Know facts that contain small and important information regarding the topics.

Looking for a digital marketer to publish your content? Come to us and get your article featured by our experienced writers.

Internet is the best way to get information about everything that one intends to know about. However, it is important to find the right source to get these pieces of information. The automobile industry is flourishing like never before and it is important to keep up with the developments and trends. Nowadays, people can get access to all the information related to the automobile through the web and according to that they make their decisions. Dealers are an important part of the automobile ecosystem and the newest idea of increasing sales through digital platforms has added an extra revenue spout for these dealers. And as the automobile and vehicle industry develop in the next 10 years, more connectivity and bandwidth will be needed to take care of the system digitally. 

Current scenario of automobile industry

• India is considered to be the fourth largest country in automobiles and is expected to overtake Japan which is currently the third-largest in the world. The two-wheeler industry dominates the whole market in terms of the volume that owes to a young and middle-class population. The sector further showed growth by exploring the rural markets. 
• India is an eminent exporter of automobiles and aims to extend its hand both virtually and digitally shortly. The production has increased at 2.36% CAGR in the last few years. Passenger and two-wheelers industries positively dominate the whole Indian market. To be able to deal with the growing demand, various automobile makers are investing in all the segments of the sector in the last few years. 
• The Indian government also encourages foreign investment in the following industry. The government is also adopting new measures to make sure that wealth creation and industrial development can help resuscitate the demands that are created by the automobile markets amid the pandemic during the past year. 

The Role of SEO and Content in Automobile

• The automobile industry has been showcasing progress like never before and a good portion of today’s population has keen interest in knowing more about the industry. So, to deliver them with the apt information, an in-depth analysis is very necessary which can be provided by a specialized content writing agency. 
• With a qualified writer at the disposal, a content writing service provider can provide great information. Outsourcing the correct information can assist the conversion rate of the website significantly. Versatility, expertise in the subject matter, professionalism, and SEO knowledge are some of the features for automobile industry content writers. 
• To be able to generate more viewers on the platform the content on the websites should be updated regularly with the latest trends and news related to the specific matter. These content writing services make sure that the articles, analysis, and reviews are researched perfectly and provided only after understanding the topic.
• SEO content helps to make the website rank higher by giving a perfect structure to the given course. SEO helps to improve the quantity and quality of the web page. And to grow a website, just the knowledge of website traffic or important content is not enough. The particular content must be SEO-friendly to reach the audience. And just like any other industry, the automobile industry also needs a clear understanding of the matter and it is important that the digital platform where they look for the information is perfect and has a combination of all niche knowledge of the industry. 

How Dimension Approaches the Automobile Niche

Dimensions has worked with various automobile organizations by providing them with valid information about the sector. And from the experience we got to know that:

• Plagiarism is something that has a high chance of occurring while creating content because more or less all the features and information about the industry are the same. 
• At Dimensions, we have expert content writers who make sure that the contents are not plagiarised by giving extra effort in finding meaningful content. 
• When an individual wants to search for a particular automobile, he or she might get confused about the information. So, we provide a detailed overview of all the features separately so that no confusion arises. 

Want to write a perfect article for your automobile sector? We at Dimensions are here to provide you with just what you want.

The real estate and allied industries are the most important pallbearers of our economy. They are responsible for generating the highest employment opportunities for the population after agriculture. This particular sector accounts for almost 7-6 per cent of the total economy and as a result, is regarded as the largest wealth creator in the country. India is one of the fastest-growing economies and, as per records, the real estate business is about to gain more profits in the upcoming years. Gone are the days when finding a suitable estate was a tough job. Nowadays, the internet provides all the possible information and one can find several real estate agents over here. 

The Current Status of Real Estate and Allied Industries

• The COVID-19 crisis has plummeted the real estate business and has also taken a large toll on all allied industries. The real estate sectors were already affected by massive demands, liquidity crunch, as well as delayed projects, and the pandemic has just worsened the situation. All the construction activities were stopped due to lockdown and the labourers flew to their hometown which resulted in the more delayed project and kept the homeowners at bay. 
• However, after few months, the situation started to better and homebuyers were again back to the market looking for their dream homes and, the developer communities as well started to offer various schemes to attract the eyes of the buyers.
• The last quarter of 2020 has been the best one all thanks to the government who lifted the shore to the market. It is very important to know that the industry with the worst hit was allied industries. Thus, the only challenge now is to keep the cash across the unit. 
• The global real estate and allied industry was valued at $6872 billion in the year 2018 and is expected to reach $8,662 billion by the year 2026.

Role of Content Writing in Real Estate and Allied Industries

• Years ago, finding the perfect real estate was a tiring and difficult job. Homebuyers had to connect with an agent or look through advertisements for finding their perfect home. However, in the present time with the help of the growing internet, a lot of digital marketing platforms have opened that have made it easier to find the right property. Also, the increasing customer demands and needs have made it obligatory for companies to promote their offerings through the digital platform with the help of materials developed by content writers.
• Thus, the internet revolution has resulted in increased awareness among the audience who can independently research to clarify their doubts regarding the property via only a simple click. This has only been possible because of various content writing agencies who have kept experienced writers to provide the best kind of information to the customers. The efficiency of content writing has resulted in increasing the digital presence of real estate and industry manifold in recent years. 

How Dimensions approaches Real Estate and Allied Industry

Here at Dimensions, we have experienced writers from myriad fields who ensure that the content focuses on the particular arena that the reader wants to read and learn about. With the help of Dimensions, you can surely find the perfect property that you are looking for.

• Dimensions provides the perfect content writing services with the help of professional content writers who make sure that the format of the content is kept intact. Our articles are written with the right kind of language by inserting necessary examples and by breaking the complex paragraphs into smaller segments for a better understanding. 
• Content writers at Dimensions bring out all the important information from various fields. They are well-informed about the current state of the industry and the latest topics that are on-trend and accordingly we publish the article. 
• Our writers use SEO techniques to make sure that the contents provided by us are recognized by the search engines to increase the outreach. Finding a property can be tough but with help of our articles, you can solve some of your problems.

So, are you looking for a perfect platform to showcase your property for the buyers? You can come to us we can prepare the best article for you, by making your content extraordinary and remarkable.

Interior designing refers to the process of modelling and designing of interior spaces according to aesthetic preference and architectural integrity of the space. Interior design has emerged as one of the more newly emerging industries due to the increase in public interest in recent years. And that is where the internet comes in effect with its magnificent catalogues of ideas and designs pertaining to architecture, room makeovers, etc. Therefore, whether one’s interest lies in minimalism or Baroque, the internet is the go-to place for people seeking interior design ideas and methods. So, it is no surprise that this industry has seen such a dramatic rise in recent years, thanks to social media.

The Current Scenario 

As has been stated before, the public interest in interior designing has experienced a massive surge in recent years. Part of it is due to the more sustainable approach to lifestyle and the aesthetic dimension it serves to it.

• According to the study conducted by Architectural Digest, nearly 70 per cent of new homeowners are keen on adopting a more sustainable and minimal approach to designing their houses and workspaces where the mentality of “less is more” is prominent.
• According to another article by Brandon Gaille, it was revealed that thirteen primary trends are the most used in interior design in recent times, most of which involve the presence of light and pleasant designs and minimal furniture which is further used to enhance the space of a room.
• The market of interior designing is expanding in more and more countries outside of the United States and the United Kingdom with numerous companies offering remodelling and construction of workplaces according to customer preferences.
• The market is expected to grow even further in the future especially, when tied with its other sustainable approaches to clothing and lifestyle. Therefore, the market of interior design is a profitable one to take part in.

The Role of Content Writing in Interior Designing

With the rapid increase in the interest and adoption of newer interior designing approaches, it is needless to say that the majority of people will seek out newer ideas from the internet. Since the usage of the internet has reached an all-time high since its inception, the utilisation of the same can prove to be of immense advantage to the businesses of interior designing.

• The trends and ideas pertaining to interior designing can be easily accessed through the internet; the information of such ideas can be accessed through the specimens of content writing that exist on the web.
• The relevant data and statistics regarding the usage of the most widely known trends and themes while designing spaces can also be accessed through the content writing pages discussing these themes, statistics and data.
• The history of interior designing techniques and their distinct characteristics can also be accessed through the content that is published on the internet for designers to draw inspirations and learn more about the various historical and social importances of interior design forms.

How Dimensions Approaches Interior Designing

The teams here at Dimensions are always ready to provide quality content writing materials matching the various trends and designs that are the more used in the market of interior designing at large.

• As a large part of interior designing involves the sourcing of various design elements and inspirations, the team of content writers at Dimensions works round the clock to provide the most detailed information regarding those design ideas and elements.
• Another major aspect of interior designing includes the historical referencing of designs according to their modern counterparts to compare and contrast the two and to derive meanings of them since interior designing is also a field of study and research. At Dimensions, these numerous references are worked at by the team of content writers to ensure the best and the most relevant content is published.
• Apart from these two, the team over at Dimensions also look after the industry practices of the interior designing market since an expanding industry is always evolving and adapting to its contemporary tastes and preferences.

So, do you feel like you need to give your room or the entrance of your house a new and fresh look? Find out more here:

The Internet has been providing enormous information on various sectors. Travel and hospitality is one such sector. The web has been used by travellers for planning their tour for the longest time. However, with the coming up of travel and hospitality websites, more coveted and organized information is available on the sector.

The online travel platforms not only provide information on certain destinations but also assist in tour planning, travel, accommodation. They provide hassle-free travel for the audience hence are popular amongst travellers and explorers.

State of Travel and Hospitality sector

The global pandemic has deeply impacted the travel industry. There is quite a lot of reconstruction and rebuilding of the travel sector. People are reluctant to move out for travelling. Hence, innovations and efforts are required to get back the sector to its full-fledged form.

• Digital marketing in the travel and hospitality industry is struggling to adapt to changes keeping in mind the travel guidelines and restrictions.
• The travel and hospitality industry is focusing more on environment-conscious travelling. The coronavirus pandemic has brought to light the realities that sharp focus has to be put in to make the planet a healthier place by opting for sustainable choices. Travellers are expected to choose more earth-friendly destinations and behaviours. Innovative alternative like ‘green’ vacation has come up. These are not only sustainable but also intriguing to the audience.
• According to National Geographic, travellers might choose to travel less in the current scenario. When the travellers head out it would be to the meaningful destinations.

Role Of SEO and Content in Travel and Hospitality

There are thousands of already existing travel websites and new start-ups are coming up every day. Just information on a certain travel destination is not enough for helping the website rank up on Google. For this purpose, it is essential to sought assistance of SEO.

• The travel and hospitality sector need SEO as they have to keep up with the current interests of the traveller audience. The travel industry in web marketing has been crowded for the longest time. Various companies compete against each other to win the trust of the customers.
• Travel websites keep posting travel blogs and experiences on their website. They update their website from time to time. SEO articles should include recent searched and important keywords.
• SEO will help a travel website to rank higher. This means more audience engagement on the website which is the primary goal. The Search Engine Optimised articles are organised in a coherent manner.

How does Dimensions approach the Travel and Hospitality niche?

Travel and hospitality writing is one of the most coveted niches of all times. Travel writing is alluring and does not lose its charm after a certain time. Dimensions have catered to various travel and hospitality sector organisations. Our content writing professionals have been enthusiastic about travel writing. We have gathered a lot of experience while working with these organisations. Some of the highlights of what we learned from these organisations-

• Being passionate about travelling is not always the only pre-requisite criteria for writing a travel article. Travel articles should ideally have mention of genres like art, architecture, cuisine, literature. One must have a profound knowledge of these genres. We make sure that our travel and hospitality articles have just the correct amalgamation of these topics.
• Travel articles have a high chance of being plagiarized. There are several sites providing information on the same places. We ensure that our articles are completely unique and plagiarism free.
• We ensure that the information we provide is useful for a traveller. We look at the article from a traveller’s point of view. We analyse the requirements of a traveller and provide information accordingly. It would help them to easily plan a tour.
• The articles we write will make you want to get out and explore this globe and its beautiful places. We make sure that the articles are not just blunt information on a certain destination but an extremely interesting description which will make you long to see the place with your own eyes.

Travel & Hospitality is one of the important niches in digital marketing. We consider them important for our sales point of view but what is more important to us is the fact that our articles should add value to a traveller needs and requirements. Hence the content writing services are provided by us accordingly.

2020 has given a larger meaning to the term ‘health is wealth’. When the world was locked down at their homes, healthcare sector officials immensely contributed to the health crisis. The unprecedented times required unprecedented measures. The healthcare industry was recognised in the upcoming Indian budget. 

The healthcare industry is one of the most important and fastest-growing sectors in the world. There are numerous blogs, websites, videos, etc. providing us with information on the healthcare sector. The healthcare sector has seen the blooming of digital marketing. Research says that health-related information is 3rd most searched information on the web. The industry is trying to develop a good customer base. For this purpose, the healthcare industry is trying to provide good quality content to the consumers for attracting them.

State of Healthcare Sector in India

With the unprecedented Covid-19 pandemic, our healthcare workers evolved as the frontline workers. The healthcare sector deserves to be rewarded. There has been a lot of developments and reforms in the industry. 

• Every country is scaling up its healthcare facilities to reduce dependency on imports. The government of India has introduced a production-linked incentive scheme to increase and promote the local manufacturing of critical Key Starting Materials, Active Pharmaceutical Ingredients, Drug Intermediaries.
• Medical tourism is growing at 18% y-o-y. There is a significant increase in healthcare services. The government’s expenditure on the healthcare sector has grown from 1.3% in FY16 to 1.6% in FY20BE.
• The healthcare market is supposed to increase further to Rs. 8.6 trillion by 2022, as per the reports of India Brand Equity Foundation. Hospitals and diagnostic centres have attracted a lot of investors.
• The number of medical colleges was increased to more than 560 in November 2020.
• The Government of India has decided to increase the public health expenditure to 2.5% of GDP by 2025.

Role Of SEO and Content in the Healthcare Sector

58% of web users search for medical procedures and treatments online. Internet serves as a source of information for medical conditions. This makes content and SEO even more important for the healthcare industry. 

• SEO in healthcare helps the website target potential patients and appear higher in search engine results pages for healthcare-related phrases. 
• Hospital SEO is a requirement in a fast-paced digital world, for attracting more traffic.
• SEO keeps your website with any changes. Without SEO the visibility of the site fluctuates. Without SEO your website might not reach potential patients.
• There are already too many competitors in the field. New players in the field need to use SEO even more efficiently for gaining a good position in the sector.
• When your website has well-curated content writing along with highly targeted keywords, the search engine will have more chances to offer your website to customers. Patients in recent times do a lot of research on symptoms, techniques of diagnosis, medicines before taking any surgical procedure or even visiting a doctor.

How Dimensions Approaches the Healthcare Niche?

Dimensions have worked with the healthcare sector and gathered this from our experience of working with them-

• With so many companies working on the same topic, there’s a high chance of plagiarism while writing. The content writing professionals at Dimensions makes sure that our content is plagiarism and error-free.
• We work extra hard to keep up with all the new developments and discoveries in the field. We sought the assistance of the Google Scholar for this purpose.
• We make sure that the content is completely grammatically correct and scientifically proven.
• We know the proper usage of SEO strategy. This will help your website to rank better on Google. For your better understanding here we cite an example- when somebody searches for ‘Medical Insurance’ or ‘Private Health Insurance’, the websites having these keywords strategically placed will rank higher in the Google searches.
• We add FAQs to our content to make the content interesting as well as answer the commonly asked queries. We make sure the answers we are providing are safe for application and are scientifically proven. 

We at Dimensions make sure we understand our client’s requirement and provide content writing services as per their requirement. The writers at Dimensions have excellent command over the language. They conduct proper research on the niche and write highly niche-specific content.

With the establishment of our current capitalist society, the practice of owning possessions to one’s self has become larger and larger as society has progressed through the times of history. And with that possession of items, comes the risk of losing them too. Whether an item is lost via accident or by theft, the risk is omnipotent. The means of protection to evade these losses, most of which is determined by their value or price, are formally known as insurance. And as many of us are aware, insurance is a necessary investment in today’s society, whether it is to protect one’s prized possession or their lives. In our society insurance comes in various different ways. Four of them are the most prominent ones namely- life insurance, health insurance, long term disability insurance and auto insurance.

The Current Scenario

With the booming increase in population and the fluctuating economy of our times, nearly every city dweller has at least one of the insurance policies invested in that are available in the market. Thus the significance of insurance in our lives cannot be easily overlooked.

• According to OECD, nearly 76 per cent of people in prominent cities of the world have their houses and their vehicles insured in case they are faced with huge financial hit when an emergency situation occurs. Home and auto insurance are especially important in places where the inhabitants are prone to suffer from these losses such as in mountainous areas or at peninsular or island regions.
• As per another statistics by Statista, nearly eighty per cent of the people living in countries like the United States and the United Kingdom opt for some schemes relating to health and life insurance since those are of immense financial benefit to the families of the dead in those countries.
• The policies that surround the industry of insurance, therefore, exist to provide financial security to people.

Role of Content Writing in Insurance

As can be understood from the discussions, there are numerous companies and insurance firms that offer insurance policies to people- be it life, health, auto or long-term disability. And thus this industry is also prone to various risks with regards to the authenticity of such companies.

• Since the industry of insurance policies is bigger than it has ever been before, proper content writing can be hugely beneficial to people who are seeking more information about these insurance schemes before opting for one particular firm’s services.
• The authenticity of these insurance firms is always questionable since money related frauds are most prominent in this industry. This is why accurate content writing pertaining to the industry practices and norms is of utter importance to people.
• With a thoroughly researched content published on the internet regarding these norms and schemes, potential insurance policy consumers can be made aware of the procedures and can also be warned about any potential financial fraud.

How Dimensions Approaches Insurance

As has been mentioned before, proper awareness and proper knowledge about insurance schemes and norms are important to consider before buying out an insurance policy. With that in mind, the content writing team here at Dimensions makes sure that such seekers are presented with accurate information before making any decisions they might regret later.

• The content writers at Dimensions are working round the clock to ensure that the information published by us is free of any misinformation regarding the schemes and policies of insurance.
• Since the proper usage of language is highly effective for the easy conveyance of message, the online publications at Dimensions are always striving to use simple and direct language to make individuals aware of the various benefits as well as of the potential dangers of insurance policies and schemes.
• The content writing team at Dimensions further sifts out all the key distinctions among the various insurance segments since those distinctions are often left unclear by the insurance firms.

So, are you planning on learning more about the various risks and advantages associated with insurance schemes and policies, before making a decision? Click here to learn more:

Bank refers to the industry that controls and handles credit, cash, and several other financial transactions.  A bank is a safe place where you can keep your credits and cash. There are several a categories of banks and they are Commercial Banks and Retail Banks. It helps to provide liquidity to the families and the ones who want to start a business. This system has been introduced to us long ago and almost every household has an account of themselves in the bank. Gone are the days when people had to visit the bank to open an account or for raising an inquiry. Now, with the help of internet banking people can get all these services from the World Wide Web. E-banking, net banking, and online banking have been introduced and all the information on these are available in various blogs on the digital platform.

The Current Scenario of Banking

• As per the research by the Reserve Bank of India, the banking sector in India is adequately well regulated and capitalized. The economic and financial condition of India is superior to that of the other countries. Liquidity, market, credit studies says that the Indian market is resilient and can withstand a global downturn. There are 12 public sector banks, 46 foreign banks, 22 private sector banks, 56 regional rural banks, 96,000 rural cooperative banks, and 1485 urban cooperative banks in India. This calculation itself shows how large the banking sector in India is.
• There has been a growth in the banking sectors globally and overall it is more qualitative than quantitative. The credit take-off is surging over the past decades globally. The banking sector also witnessed an increase in the demand for both retail loans and corporate loans particularly for real estate, agricultural-related sector, and many more.
• The banking sectors are now starting to adopt a different approach to deal with risk management. They have already embraced the international supervision accord. Efforts are also made for increasing the income level to enhance the banking sectors globally. Development of infrastructure and speedy implementation of the projects furthers shows a growth in the market globally

Role of Content Writing in Banking

• The banking sector has seen a dramatic change over the years. Previously customers regularly walked to the bank to transfer funds, withdraw money and to know about new information. But today, most people prefer to use online banking to transfer money. Nowadays one can also open a bank account from home just by using their mobile phone. To cope up with this upgraded version one needs to seek knowledge. This is where the content writing agency comes in handy for the banks.
• The entire banking sector must upgrade their information on their web page so that everyone can know about their whereabouts without visiting the bank. The arrival of the internet is considered synonymous with the sudden rise of digital banking. Thanks to the internet where the content writers can publish all the information regarding banking and by this engage the readers.
• Also, many people face problems while dealing with net banking facility. And the next thing they do is surf the internet for queries. So, if all the banking sectors start to publish material on the online platform then people would no longer stand in long queues outside the bank to seek information.

How Dimensions Approaches to Banking

We at Dimensions believe in spreading the right kind of awareness to the public. Our content writers believe in educating people with all sorts of new information.

• Recently, with the upgradation of internet banking, a lot of fraud cases are found to be happening around us. And the people must get the right kind of information so that they are not fooled. Our contents have the right kind of information that will help you to save yourself from such sharp practices.
• We make sure that our articles are free from plagiarism as it is very important to maintain the authenticity of a particular blog. We also use SEO techniques to increase our outreach to the audience.

So, are you looking for a perfect content writing agency to publish your article? Come to us because we have the best writers in town to deliver you the perfect article. 

Internet is the easiest source to hunt down information on almost every topic. Currently, consolidated information on every sector is available in form of blogs, product descriptions, on websites, news writings, videos, etc. The last decade has seen a blooming digital marketing period in almost all the sector. Healthcare and wellness is no exception to this. According to research, searching for health-related information is the 3rd most popular online activity.

The healthcare industry professionals are obliged to provide educational health care issue related content for sharing across the web. This builds up the consumer base and regular updating keeps them engaged to the website.

State of Wellness and Ayurveda sector in India

Wellness and Ayurveda are in high demand in India. In the pandemic era, there has been an increased urge in people to boost their immunity and take proper care of their health. 

• It is evident and acclaimed globally that a good immune system and social distancing can stop the spread of coronavirus. The unprecedented global pandemic of Covid-19 has shown us the importance of a strong immune system.
• In the deterring struggle to curb the curve of Covid-19, at least a good immune system might protect us from the infection. 
• The Union Health Ministry of India has backed the role of Ayurveda and hailed their immunity-boosting properties. Yoga has been globally acclaimed to have health-boosting properties.
• Wellness is one of the most important upcoming sectors in Indian and Global context. An estimated 4.2 trillion USD is the value of the worldwide wellness industry. The Indian figure comes round to INR 490 billion. 
• The world has always looked up to the east for herbal medical cures. In India, medical tourism is gaining popularity. Kerala, Goa, Uttarakhand are developing as hotpots of medical tourism. 

Role Of SEO and Content in Wellness and Ayurveda Sector

Wellness and Ayurveda is a growing business in the country. The sector is already crowded. New start-ups are competing with each other to create a place in the industry. What makes one win the race is the correct marketing strategy and versatility.

• SEO will help your business to take a leap and rank higher on Google. Brands which employ SEO marketing and ad campaigns have higher visibility that those businesses which don’t.
• With outstanding SEO optimization services and good content, it is easier to build a strong customer base. There is more engagement on the website which boosts sales.
• Both on-page and off-page SEO is essential for the promotion of the brands. The newer brands need these tools much more than the already existing ones.
• The brands must keep up with the new developments and discoveries in the field. A regular flow of content helps the site to rank higher and attracts more traffic.
• Social media marketing is an off-page SEO. Social media plays a very crucial role in audiences’ life in the era of digitalization. It is easy to influence the audience through social media platforms.

How Dimensions Approaches the Wellness and Ayurvedic Niche?

Dimensions have worked with the Wellness and Ayurvedic industry. This is what we have collected from the industry-

• Ayurveda and yoga are ancient sciences prevalent in India since a very long time. Content in this sector is not avant-garde. We ensure that the content we provide is completely plagiarism-free.
• Ayurveda and wellness methodologies are already known by a lot of the audience. There is enough advertisement for the sector all around. We make sure that our content is unique and interesting. We keep foraging for unique content and the web has been our tool for that.
• We ensure that the content is not only grammatically correct but also scientifically proven and correct.
• We often add FAQs to the content to make it much more interesting. There are a lot of queries about the Ayurvedic industry. There are a lot of doubts regarding the practice in the consumer’s mind. We try to give answers to all the queries through our content.

We at Dimensions take time to understand our client’s requirement and provide content writing services as per the requirement. Our writing is done with optimum research and patience. The writers at Dimensions have excellent command over the language.

The food and beverage sector is under constant change. There are constant changes in consumer’s food habits, mindsets, and approaches. To add to these the Global pandemic caused changes in human habits and want for healthier living. There are a lot of companies selling products specifically in an online mode while some choose to sell them both online and offline. There is a lot of promotional activities involved for boosting sales of the products be it traditional advertisements or online marketing.

The State Of Food And Beverage Sector In India

If there is an industry that is in a constant state of flux it is the food and beverage industry. Trends are continuously changing in the industry with all sorts of innovations in ingredients, technology, and services that are reverberating around the world.

• The industry has become more technology-based. Technology has enabled the food manufacturing processes frictionless and fast. It has enabled easy management of sales. Artificial Intelligence has also been used in the sector to make things easier.
• There is an increasing trend in snacking. The line between snacks and meals is blurring day by day. According to the Nutrition Business Journal, the sales of snacks reached 8.5 billion USD in 2020.
• Consumers are ditching high sugar content food and beverages and moving towards low sugar alternatives. People are choosing healthier options in their diet.
• Food and beverages are associated with health and wellness. There is a higher demand for products that maintain digestive health and promotes mental health.
• Veganism and vegetarianism are two of the growing trends in the food and beverage industry. Consumers are prioritizing sustainability and eliminating animal cruelty. There are brands and international fast-food chains that are gaining popularity because of their ability to produce meat-like tasting food.
• The pandemic of Covid-19 has made people understand the importance of a good immune system and health. There was a stock-up mindset in people and stuck to frozen and stored products as they wanted to avoid multiple trips to the market. They were an increasing demand for citrus fruits and other Vitamin C sources as it is proven to increase immunity.

Role of SEO and Content in Food and Beverage Sector

We might wonder that what is the need for SEO in the food and beverage industry. Here are a few reasons why SEO is important-

• SEO will help you find a good position in the overcrowded market of this industry. Along with this the content you write should be niche specific.
• The SEO strategy starts when you blog online (on-page SEO) about your business and products. This can be integrated with social media platforms for a better impact (off-page SEO).
• The various social media platforms and influencers have a huge authority in marketing. The food and beverage industry is not untouched by its influence. Want to know how? We often are attracted to pubs, cafes, and restaurants which are often visited by influencers. This aesthetic appeal gets us some ‘Instagram content’. Hence social media is a huge platform for promotion.
• Partnering with food bloggers is another great way to promote your brand. It pulls a lot of traffic to your website.

How Dimensions Approaches the Food and Beverage Niche?

Dimensions have worked for multiple food and beverage brands. This is what we have gathered from our content writing collaboration with them-

• Our content writers make sure that the content is free from plagiarism and error. We completely avoid repetition and our content is unique.
• There are innovations, new products being launched in the market regularly. Dimensions keeps a track of them and are well updated with the changes in the system so that we can deliver correct facts and figures.
• Content provided by Dimensions is extremely well researched. Se does not take any chances with the information we are providing. We verify our data with extreme research. Google scholar has been helpful for us in this matter.

We remain extra careful while providing content writing services on the food and beverage sector. We know that that food and beverages affect your health. We do not treat it just from the sales point of view but put our heart and soul into getting you the correct information.

The Internet has a huge influence on the fashion and beauty industry. Majority of the sales in the sector is driven by online marketing. Social media is also instrumental in boosting sales in the sector. In the fast-paced fashion industry, fashion marketing has become relevant enough.

A number of online fashion and beauty start-ups have emerged. These start-ups are really fresh and unique. They provide a wider variety of options to choose from. Online marketing attracts customers and helps in building customer relations.

State of Fashion and Beauty Sphere in India 

E-commerce is the future of retail. With each successive year, there is a growth in the E-Commerce retailing which actually is augmenting the growth of traditional retail in India and strengthening the wholesale and distribution channels.

• The digitalization of the country, Covid-19 pandemic, unlimited exposure to media, growing aspirations, Indian customers are getting the access too global and local fashion brands.
• There has been increased acceptability of private labels in India. A consumer’s buying preferences and behaviour has changed over the years. Online private labels are increasing their revenue. There is a lot of marketing and advertisement involved.
• There is a huge number of already existing online labels in the market and new ones are adding to the list. New online labels have to compete in the cut-throat competition to keep up with the continuously changing market of fashion and beauty.

Role of SEO and Content in Fashion and Beauty

In the age of social media, a perfectly bulletproof online marketing strategy will boost your brand’s sale extensively. Content writing services are present for creating interesting content for your website. Here’s how good content and SEO helps your website-

• On-page SEO will help your website to rank your website on Google. There are too many fashion and beauty brands coming up. SEO is extremely important for the sales-boosting of your website.
• A creative social media engagement helps to reinforce the brand message. SEO and good quality content will help your brand to increase audience engagement and ultimately increase sales.
• When you promote your website through off-page SEO, it provides you backlinks which will help you to compete with the already existing brands in the market. New brands need the usage of SEO much more than others for establishment.
• The world of social media is overwhelming. There are a number of new platforms and algorithms, you need to keep up with the new trends coming up every day. Correct usage of SEO and regular updating of the site and content will keep your brand relevant.

How Dimensions Approaches the Fashion and Beauty niche?

It is crucial to crafting flawless content to provide a seamless brand experience. The new fashion and beauty brands are struggling to attract online shoppers in an oversaturated market. Dimensions have worked with quite a number of fashion and beauty brands and we lessen the burden of marketing from their shoulders.

• We at Dimensions make sure that the content is unique, fresh, and dynamic. We ensure that the content is free from plagiarism, error, and repetition. Our content is quite a niche-specific.
• Fashion and beauty content should be creative, have imagination and insights. It is imperative for the content to be relevant. Dimensions strive towards making the content relevant for the maximum of the audience. We create content considering the audience we will cater to. This is important or else the content might become irrelevant.
• At Dimensions, the content writers who write fashion and beauty articles have a genuine passion for fashion. They have an eye for details. This further helps in making the content unique and fresh.
• We try to stay abreast with the latest fashion trends and celeb fashion. The social media influencers are ruling in the fashion industry. We make sure that we are well versed with the latest influencer fashion.
• Fashion marketing is different from the rest of the marketing practices as the fashion industry as a variety of target customers. Our content writing is done in such a way that it will cater to all kind of audience.

For us, our sales are not our only goal. We try to make the content as useful as possible for our audience. We strive to create unique and interesting content which will keep you hooked.

Advertisement and commodity fetishism have become common practice in our current day society. The reason behind this? The booming popularity of consumer goods and the constant efforts of corporate to sell us goods with the aid of advertisement. Hard goods or consumer durables belong to one particular sector of goods that the consumer body at large seem to be dependent upon for their lifestyles. So, what do we mean by this term? Well. As the name suggests, consumer durables are used to refer to a specific group of items that are purchased by the consumer body at large, however, not purchased very frequently. This is why this sector is called consumer durables, which implies that these goods and items need not be purchased over and over again through time and can sustain their usability over a relatively long amount of time.

The Current Scenario

Since manufacturing and consumption of goods is a two-way deal in a capitalist economy, most consumers are willing to invest their money in items and goods that can be worth their money and that can last them a considerable amount of time. It is with this viewpoint that the sector of consumer durables exists and operates in the market.

• According to Business Insider, the sector of hard goods or consumer durables has become basic and necessary segment within the consumer base. This is largely due to the sustainable nature of the functionalities of the products such as, television, refrigerator, cars and automobiles, air conditioner, etc.
• The average buyer purchases these items for using them over a considerable amount of time. As per another study by the New Yorker, the value-for-money aspect of these items plays a huge role in their market prominence as well. Since most average consumers are not keen on purchasing such items frequently, they tend to invest in those which can stand the test of time and be worth their bargain.

Role of Content Writing in Consumer Durables

As has been stated before, the quality of consumer durables is the biggest selling point. This is because consumers are typically not paying for such items to fulfil their aesthetic longings and desires but instead to last them a number of years. Therefore, when it comes to the contribution of such items in our society, it is important to keep in mind that these items must be priced to compensate the gap of the purchase period.

• For a consumer to be aware of the specifications of consumer durables and their average warranty period, proper content writing plays a significant role. Since most consumers look for answers on the internet regarding such information, accurate information requires to be published on the internet.
• The consumer durables segment is also a chief contributor to the economy of a country. Consumers should consider the fact before making a purchase that the items deteriorate in terms of value over time and usage. For this reason, proper content writing is essential as well.

How Dimensions Approaches Consumer Durables

The content writing team at Dimensions is always striving to publish updated and accurate information regarding consumer durables. Proper information of such purchases is crucial to consumers before they make a decision.

• The content writers at Dimensions tally and compare different consumer durables items from trusted articles and publications to make sure that our readers are well informed about the processes that involve the purchase of such items.
• Similarly, the aspect of taxes is also evaluated by Dimensions’ content writing team to make interested consumers aware of the taxes they require to pay over such items and how those can prove be a wise investment to the consumers

So, are you still contemplating over which brand of car you should make a purchase of? Click here to explore answers:

The web is the new face of entertainment. It is hailed as the easiest way of accessing entertainment. The media and the entertainment industry is a huge source of livelihood for millions of people across the globe. The industry contributes significantly to the economy of many nations. Entertainment is consumed by audience across demographics. There are various avenues to it like television, films, radio, visual effect (VFX), music, gaming, animation, digital advertising, etc.

With the commencement of OTT platforms, the industry has gone through a lot of revolution. It is still under a lot of changes. Consumer preferences have changed continually. To keep up with a strong consumer base brands need to change their approach with the dynamic industry.

State of Entertainment Sector

The global entertainment industry has been emerging as one of the most successful industries of all times. In India, the broadcasting and distribution industry has the second largest base after China. India has the 5th largest entertainment industry in the world. 

• According to India Brand Equity Foundation, the entertainment industry in India is estimated to increase to 43.93 billion by 2024 and increase at a CAGR of 13.5% from 2019 to 2024.
• In India, there are approximately 900 satellite TV channels, 7 DTH operators, 6000 multi-system operators, and around 60,000 local cable operators. There are over one lakh newspaper and periodical publications and 2500 multiplexes.
• The OTT content has seen tremendous growth globally. The cost of OTT content may grow at a CAGR of 18 per cent.
• The Government of India has introduced a National Digital Communication Policy in 2018 to promote affordable digital communications infrastructure.
• E-commerce in the entertainment industry has enabled affordable entertainment options to reach a huge mass. Some online brands are emerging as leaders in the sector.

Role Of SEO and Content in Entertainment Sector

Technology is the very breath of the entertainment industry in current times. The mode of entertainment has been changing dramatically and overtime has become technologically driven. In such a situation the need for SEO and content in the sector is indispensable. 

• Products are purchased online in the entertainment sector in form of a subscription. There are a lot of entertainment companies which depend on the subscription model. There is a requirement of a lot of promotional activities for sustaining in the overcrowded industry. 
• The social media acts like an off-page SEO. Platforms like Instagram, Facebook, YouTube have been extensively useful in promoting a certain brand.
• Good content draws consumers to your brand. SEO strategy along with good content is the perfect tool for your website to rank higher on Google. 
• Niche specific content is important for a website to be relevant. Any update on the website should be done by using the SEO strategy. This would maintain the relevance of the site. 

How do Dimensions approach the Entertainment niche?

Dimensions have been enthusiastically working in the entertainment sector. We have gathered from the professional in the sector through our content writing services

• The primary goal of Dimensions while content writing is to make our content plagiarism and error-free. Along with this, we make sure that our content is grammatically sound. Our enthusiastic writers have a good command over the English language and make sure that the content is interesting and unique.
• The entertainment industry is not static. It is being changed with fresh gossips and news every hour. We make sure that we are well versed with the changes in the industry so that we deliver fresh content that would just keep the readers hooked.
• We focus both on the SEO strategy and the content we provide so that the site is not only on the top google searches but also has good quality content for the readers.
• At Dimensions, our bunch of writers are quietly passionate about the entertainment genre. We have a mix of young and experienced writers. Hence, Dimensions can provide content with a mix of quirky freshness and experienced values.

One of the most important digital marketing niches, entertainment niche articles is dealt with extreme importance at Dimensions. A lot of research and brainstorming goes into creating a well-curated article. We try that we completely understand our client’s requirements and deliver work accordingly.

As many of us may be aware, parenting is not a part-time job. It is even far more demanding than a full-time job with a very difficult goal to accomplish and lots of emotional turmoil. Therefore, it is needless to say, that although parenting is a job not everyone is blessed with, its downsides could be incredibly damaging both to the parents and the child/children. And without recognition and correction of those problems, numerous problems may arise at both psychological and social ends. And that is precisely what the situation has become in recent years with the introduction of excessive social media reach to people of all ages all over the world, giving parenting a new look than it has had before. 

The Current Scenario

With the introduction and the rapid consumption of internet by young teens and young adults, the aspect of parenting has become more difficult and demanding than it was before.

• According to PewResearch, with the increase in social media usage consumption among children, they are more likely to exhibit violent behaviour against their parents with regards to activities such as studying, eating, sleeping, etc.
• The most challenging aspect of parenting in the present time is with regards to the emotional tantrums of teenagers and young adults, which results from a lack of communication with their parents.
• Similarly, according to The Guardian, the prospect of parenting is not solely at the faults of children, but also of their parents who are more likely to lash out at their children when angry without resolving the conflict amicably.
• The aspect of parenting is more challenging within the given demographic of children ranging between 14 and 18 since children of these ages are the most likely to be addicted to social media and online activities.

Role of Content Writing in Parenting

Since the internet has become a prominent part of everyone’s lives nowadays, seeking solutions to a problem has become just as easy for us. As has been stated before, the internet is consumed at an incredible rate by people of all ages, with the young demographic being the most prolific user of it. So, whatever information one needs to look for, is essentially available through the internet with just a touch or a click. The same is true with regards to parenting in the new day and age.

• While dealing with these problems and parenting issues, the internet is an excellent place to look for answers.
• Whether it is social or psychological, content writing services are of immense help in understanding the issues that arise among teenagers and their lives which are often kept a secret from parents.
• The issues of parenting and the faults that exist within the process of parenting among a wide variety of parents could be learned about with the aid of these content writing services.
• Since the internet is one of the closest friends of teenagers, social media entries in the form of content writings can also serve as valuable insights for parents to correct the parenting mistakes they might be committing.

How Dimensions Approaches Parenting

Here at Dimensions, our team has curated answers to the problems that plague households with a lack of proper and functional parenting. Therefore, with the help of Dimensions, you can get access to a wide plethora of parenting skills and tips with just one click at your screen.

• The parenting issues that are most common among households both within India and elsewhere are stated with details at Dimensions for parents to identify the issues that occur with their parenting skills.
• The content writers at Dimensions bring information regarding the various teenage problems dealing with angst, mistrust and lack of communication among households, after thorough consultation with professionals in the field of parenting and human psychology.
• The parenting problems that arise with the differences in ages and personalities of children with the presence of peer pressure are also analysed and given answers of at Dimensions.

So, do you want to know how and why your child might not be getting the proper parenting and care they deserve and why they are drifting away from you? Then you’re at the right place.

Students across the world are eager to know about the different career choices, the condition of the employment sector in the country, the different requirements and qualifications of a certain career option. The internet has been able to solve all these queries. In recent time, numerous organizations have evolved which are there to give you all this information in a more precise and consolidated manner. They research and put together all the information about a particular career choice and post it on their website. This makes it easier for students and the impatient youth to access data.

State of Career Sector in India

Students in India or even the world are always attracted to high paid jobs. Majority search for jobs which provide and financial security and stability to them. However, the career and employment sector see constant changes in preferences.

• Jobs and Careers in the medical sector, especially the medical professionals have been always considered as a great option for employment. This is because the huge population of India is still deprived of adequate doctors and healthcare facilities. Moreover, with the Covid-19 pandemic, there has been a huge amount of respect splurging for doctors and other medical professionals which has attracted students highly to this field. 
• Careers in the Merchant Navy, Airforce, and the Army has been hailed as employments of high authority and honour. Though there is a lot of life-risk involved in these sectors, yet there is an ever-increasing demand of the youth in joining these fields.
• The Central Government and State Government Jobs are in high demand because of their high salary and job security. 
• Engineers, Management professionals, Lecturers, teachers are a few other careers in demand. 

Role Of SEO and Content in the Career Sector

The Career niche has a lot of websites already and new ones coming up to guide people for choosing their career. These provide information on a certain career pathway and also its pros and cons. SEO and content plays a vital role and decides where one stands in the industry.

• SEO is the tool which decides the rank of a website on Google. SEO is how a brand optimizes its website by using most searched keywords in their content to ace a good position in the market. 
• SEO helps in the better ranking of your website in Google searches. This increases the visibility of the website which in turn brings more traffic to the website. 
• Good and authentic content is essential for a website. The more clarity you provide to a reader, the more they are attracted to your website. Choosing a career may often get confusing. The more the clarity a site provides with perfect and authentic information, the more will be the preference of the site.

How Dimensions Approaches the Career Niche?

Dimensions have worked with companies which provide career-related information and advice. This is what we have gathered from our experience of working with them-

• The demand in the market for different careers at different times does not remain the same. It is quite dynamic and changes from time to time. Dimensions make sure that they are well versed with the changing trends in the industry.
• The content Dimensions provides is without plagiarism and error. Content writing professionals at Dimensions have a good hold on the English language. They try to make reading as interesting as possible.
• We make sure that there is no repetition in the content. We do a rigorous research on the topic we need to write on and provide authentic data. We have sought the assistance of Google scholar and Wikipedia for the purpose.
• There are a lot of queries in a students mind. We try to provide answers to those queries by adding FAQs to our content. This also breaks the monotony in the content and comes like a fresh gush of reading to the reader.

For Dimensions, content writing is not just a mere job. It is the passion of our bunch of talented content writers. They are intrigued by any new topic and make sure that they know the exact requirement of the clients and curate the content accordingly. Content writing services provided in this sector by Dimensions is not merely from the sales pitch point of view but to ensure that the youth has access to authentic and clear information so that their task of choosing a career becomes easy.

The digital platform has been the gateway to limitless information. The internet provides information about every detail and, with the advancement of technology, we have seen a lot of progress in recent years. Recruitment refers to the whole process of identifying and shortlisting candidates for suitable jobs. It is the job of the HRD officers to select the right candidate for the right position. Earlier, recruitment took too long where a person had to visit the office and wait for days to get an appointment. But with the recent technological development people can access jobs easily. This is possible only because of the various job consultancies that provide jobs faster. Nowadays, common people can get all sorts of information on the web and accordingly apply for the job they are capable of.

The Current Scenario of Staffing and Recruitment

• The Covid-19 pandemic has changed the in and out scenario of the job market and impacted job profiles and roles as well as has shifted the trends of the growth. The pandemic has affected the growing trend of the market in a lop-sided manner.
• The manufacturing industry, which accounts for an important part of the global economy, has seen a struggle in its growth. The first change that has been noticed due to this is the transformation of the selection process from manual to digitalization and automation. This has led to a serious change and evolution of the job profile of the candidates by implementing methods of Artificial Intelligence.
• At present, job profiles are more project-centric and are giving way to the gig economy. To survive in the current scenario, the employees should be able to cope up with the new technological advancements. Although, the present scene of the economy does not predict too much good news as most of the corporate sectors are cutting down their recruitment costs.
• Few big companies such as Amazon, TCS, Capgemini are coming forward by opening job vacancies for the younger generation. The digital network is proving to be handy and many people are using this opportunity to get jobs.

Role of Content Writing in Staffing and Recruitment

• Content writing is important for attracting both talent and consumers. The more organized the contents are, the more it catches the eyes of the viewers. A company can present its requirements and strategies through the contents published on its website. And to present curated content for one company you need the help of writers and a content writing agency so that you can publish perfect content.
• Content writers are very good at storytelling and they make sure that the content they produce is engaging and interesting. Throughout the preliminary stages of the pandemic situation, a lot of people explored the work-from-home opportunities and everybody was looking for the same through digital platforms.
• Thus, these contents can let people know about job opportunities in a particular sector. Gone are the days when one had to wait for getting an appointment for a job. Now everything is much easier with digital platforms taking over the recruitment process.

How Dimensions approaches Recruitment and Staffing

Dimensions is here to provide you with the correct information about jobs. Our content writing professionals have worked with many leading online job sectors and published content for them. From the experience that we have gathered, we can say that:

• There are high chances of fraud within these platforms. Many companies provide false news about job vacancies and ask for paying extra registration fees. So, the first thing that we make sure of is to maintain loyalty and publish the correct news regarding job opportunities.
• We have experienced writers who gather all the needed information and recheck them twice before publishing. Our writers are well informed about the company they are publishing the contents for.
• We also use SEO techniques to increase the outreach of our content and by doing so your company shall get more viewers from all the sectors. Finding the right job can be tough but we here try to provide the viewers with the best possible information regarding the job.

Are you looking for a good content writing agency to publish your content? We are here to provide you with the best content. We try our level best to make these contents useful. That’s our USP.

Whenever a country or state has been established and has begun to function in the history of modern times, there has always been a governing force to look after the majority of the public of that state. And this millennia-long system has given rise to the practice of politics. Although politics is an extensively large concept as a whole, to put it briefly, it is referred to a set of ideas and ideologies that exist within any society with which that society can operate. And that gives birth to the global affairs of nations, which is referred to the state of global politics that co-exist and operate along with other ideas and ideologies. Therefore, as can be understood, these two facets of our society are of utter importance and have numerous consequences, based on their application.

The Current Scenario

Under the present system of our society, various political activities exist and operate with differences in ideologies and motivations. For instance, the political environment of North Korea differs largely from that of India, since the former follows a totalitarian approach to its politics whereas the latter approaches its politics democratically.

• According to The Guardian, nearly all political activities directly influence about 60 per cent of a country or nation’s youth, which is why, differences in political influence play a large role in the establishment of different mindsets, beliefs and lookouts.
• As per the report of BBC, the international world affairs among nations are expected to change drastically in the upcoming years due to the introduction of newer political ideas within the current systems where some of the remaining ideologies are being preferred more than the others by a considerable portion of the population.
• The aspect of differences in income and the unstable economy further influences differences in global politics and international affairs among nations.

Role of Content Writing in Politics and Global Affairs

As has been stated before, differences in politics and political exposure are crucial for the political influence among the young as well as the older demographic of a country or a nation. And this is where the aspect of content writing becomes useful. Since political awareness begins with the obtaining of knowledge regarding global politics and affairs, the proper content publication is important on the internet.

• Since most of the information that is related to current politics and global affairs are accessed through the internet, proper content writing enables readers to obtain that knowledge about politics.
• The internet is the most reliable source for easily accessible and free content regarding political histories, regimes and ideologies. As a result of which, the online publication of proper content written by content writers in relation to topics of politics and international affairs among countries, along with the reasons and influence of such affairs are crucial materials for those who are interested in learning about these subjects.
• As a result of these, the role of proper content online is of utter significance since misinformation can lead to negative impressions among readers.

How Dimensions Approaches Politics and Global Affairs

As has been stated before, the proper content writing publication can either make or break the interest of a reader in global politics and international affairs. And this is where the team at Dimensions can be of help to the readers.

• The team of content writers at Dimensions prepare the essays pertaining to politics and global affairs with immense precision and referencing to make sure that our readers are being treated with the truest of information so that they can form their opinion based on factual historical and political stances instead of misinformation.
• The content that is published at Dimensions with relation to global politics and international affairs are, therefore, presented from a neutral point of view where no particular political party or ideology is favoured more than the others.
• The content writers at Dimensions are working round the clock to ensure that the information that is being presented online is backed by proper reference so that readers can be sure that the information is accurate.

Are you interested in learning a bit more about the political history of the world? Click here: