7 Questions You Should Ask Before Hiring A Content Writing Agency
Adding content to your website looks easy. But when you try to do that yourself, you realize that it is quite time consuming – not to mention the writing and SEO skills that are required. So for this reason, businesses very often delegate these content writing tasks to the content writing agencies to fast forward the content creation process.
Unfortunately sometimes these content writing agencies fail to fulfil the expectations of the businesses. The content does not reflect the mission or culture that the business swear by. The content might seem soulless.
So, how can you choose a quality content writing agency for your company? Read on…
Choosing The Best Content Writing Company In Kolkata
Dimensions is a content writing company in Kolkata. We have been serving our clients since 2018. While we won’t proclaim that we are the best content writing agency in Kolkata, we have gained immense experience within these few years. We can guide you – as a business – how to identify a trustworthy content writing agency.
7 Questions You Should Ask A Content Writing Agency To Judge Its Trustworthiness
We have created a list of 7 questions that should give you a decent idea whether the chosen content writing agency is trustworthy or not. Let’s begin…
1. Have You Ever Written On Topics Belonging To This Theme?
While we motivate new writers on LinkedIn to just start, you – as a business owner – should choose a content writing company that has prior experience in writing on the topics relevant to your industry.
A content writing agency having prior experience in writing on the topic belonging to your niche will be able to add value to the content. Inexperienced writers will just rephrase the information found on other websites. Also, an experienced content writing agency will be able to explain the topic in an easy to understand way. Boring explanations will make the readers bounce off from your website rather too early. So your website’s bounce rate will increase and your ranking will take a dip.
Lastly, and perhaps most importantly, if you hire an experienced content writing company in Kolkata or elsewhere, there will be very little chance of any misinformation creeping into the content. Reputation is important.
2. Does Your Website Feature The Names Of Your Writers?
Another question that you should ask to a content writing company is how many writes it has. Ask for proof. Many content writing agencies take work and then delegate them to freelancers. This is not wrong per se. But a content writing agency having inhouse writers can create content in a much more organized way. Also you can directly contact the writers to explain to them exactly what you want.
3. Do You Have A Dedicated Helpline Number?
Being approachable is one of the important qualities of a top content writing agency in Kolkata. The clients should be able to stay in the loop through all the stages of content creation. So, you must ask whether the content writing company has a dedicated helpline number.
4. How Good A Presence Do You Have On Google?
Can you trust a chef who can’t make his own food? Similarly, you can’t trust an SEO content writing agency who does not have a presence on Google. We are not saying that all the pages of their website should be on the first page of Google. But at least some of the pages should rank well. In other words, they should practise what they preach.
5. Do You Verify Your Docs With Grammarly and Copyscape?
Bad grammar and plagiarised content can spell doom to your website. A website whose content is full of grammatical errors is not going to impress the readers. That website cannot transform the potential buyer into a buyer.
On the other hand, Google will severely penalise your website if the content there is plagiarised. Your ranking will take a hit and it will be hard to recover from that penalty.
So ask this question. The best content writing agency in Kolkata will do this bonus task all by itself. Else, you would have to spend time and do this check yourself.
6. Can You Respect The Deadline?
This can be a great trick to ascertain whether a content writing agency in Kolkata or elsewhere is trustworthy or not. First, demand some unrealistically short time frame for the articles to be delivered. If the content writing company agrees to that unrealistic deadline – you might want to stay away from it.
On the other hand, if a content writing agency promises to deliver articles within a reasonable deadline and does so, stick with that content writing agency.
7. What Is The Educational Qualification Of The Content Head or The CEO of The Agency?
No matter how great the sailors are, it is the helmsman who steers the sheep to new horizons. You must ask the content writing agency about the educational qualification of the content head. This will give you a fair idea about whether you can trust the content writing company or not. It is a bonus point if the content head is an MBA. The shrewd business sense will go a long way in ensuring the best content strategy for your business.
Now time for you to ask these questions to us. Test whether Dimensions Content is one of the best content writing companies in Kolkata.
Need Content For Your Website? Contact Us and See If We’re On The Same Page.
