An online presence, be it for a small business or a big company, is a crucial step for:
- Generating credibility online
- Creating a brand and increasing digital visibility
- Showcase products and services
- Attract visitors and generate leads
- Communicate directly with customers
- Include social proof like customer testimonials, client videos, accreditations, and awards
A website is the perfect digital tool to add these strengths to your business. It assists in marketing your products and services by creating a 24/7 open digital shop.
However, a potential website needs expertise and resources to build. Such factors attract financial commitments that small businesses might find restricting. Worry not as the average cost of website design for small business can fit into your pocket when the right service is hired.
In the last five years, 83% of small businesses have gone online for selling. In fact, 65% of small businesses generate 50% of revenue via online sales. So, discover the prime purpose behind developing your business website and keep rolling.
Purposes of Developing a Small Business Website
If done right, a small business website works like a charm. It can give your business a much-needed strong digital footprint and reach specific goals. Here are the purposes you should scout to understand how a website can help.
Branding: For a High Brand Recall
For small businesses, a website is a critical branding tool that can shape the perception of visitors.
The average cost of website design for small business for branding is INR 15-20K approx.
Let us consider Cool Comfort, a licensed dealer of motors and compressors of global brands. This company’s website holds the following aspects for online branding perfectly.
- Professional first impression: A sleek and professional website creates a brilliant first impression for visitors.
Image: Cool Comfort’s impression by displaying original motors and compressors
- Consistent brand messaging: A website lets small businesses maintain a cohesive brand identity via consistent aesthetic presentation of products and services, resonating with a target audience.
- Showcasing USPs: Through a website, a small business can highlight its unique value propositions (USPs), setting them apart from the competition.
Image: Cool Comfort’s USP: OEM parts and industries served
- Establishing authority: Small businesses build authority by displaying testimonials, case studies, blogs, etc.
Image: BrandPoint’s blog section educating clients
Search Engine Optimisation (SEO): For Improved Ranking
SEO is vital for small businesses that want to be found online. A well-optimised website makes achieving this target easy. Potential customers can easily find a business when searching online for relevant products or services.
The average cost of website design for small business for SEO purposes is INR 20 -30K approx.
BrandPoint Communications is the perfect example. It serves corporate gift delivery and courier aggregation at B2B and C2C levels. Here is how it amassed a lot of clients via website SEO.
- Keyword targeting: SEO allows a website to target keywords specific to the business industry. Potential leads can find the website easily when they look for such products or services.
Image: BrandPoint Communications’ website uses keywords for SEO
Keywords like ‘logistics service provider’, ‘B2B logistics’, etc are targeted by SEO services to help rank this website on search engine result pages (SERPs).
- Local SEO: Another brilliant reason for developing a website is local SEO. Building a Google My Business page and a website helps a small business appear in local searches.
- Content optimisation: regular blog posts, product descriptions, and landing pages help in all these purposes and boost rankings on search engines.
- User experience: Quick loading times, mobile-friendly designs, easily navigable sitemap, etc assist in ranking higher on search engines.
This SEO-optimised website is the perfect example of all these aspects.
E-Commerce: For Online Transaction
Small businesses selling products must have an e-commerce platform. It categorises products and helps leads to search for the right ones in no time. The average cost of website design for small business for e-commerce purposes starts from INR 40K a month.
One befitting example is Jaggi Earth Movers. It sells equipment spare parts for heavy machinery like earthmovers, tractors, loaders, etc. Here is how a website helped this small business to scale up.
- 24/7 sales: A website is equal to a 24/7 open shop. Customers can compare and add products to get them delivered on time.
Image: Jaggi EarthMovers’ product catalogue
- Customer reach expansion: Go beyond the physical stores and target any city or country. Expand customer reach exceptionally with an e-commerce website.
- Cost-efficient sales channel: An e-commerce website handles online orders with minimal manual intervention.
- Inventory management: A small business can efficiently handle inventory, analyse sales data, manage order volume, and streamline the entire process.
Why Choose Dimensions for Your Small Business Website?
Well, the average cost of website design for a small business depends on the purpose. We, at Dimensions, have given these purposes the right shape for our clients. We have helped small businesses like these in creating a dazzling online presence along with our other USPs.
- All our websites are built on WordPress for flexibility and content control.
- We offer robust website data security by using WordFence and adding two-factor authentication.
- Our created websites load faster, are responsive, and improve user experience.
- We offer full-service support covering:
- Website development
- Content creation
- SEO optimisation
- Advertisement management
Our in-house team ensures that our efforts align with our clients’ goals.
Small and medium-sized enterprises (SMEs) represent 90% of the business worldwide, creating employment. In fact, they are crucial contributors to global job creation and economic development.
At Dimensions, we aim to support this growth by offering a one-stop solution for small business website development. From unique website design to expert SEO optimization, we ensure that your business thrives online without financial strain.
Get in touch with us to make an informed decision and unlock your business’s full potential!
