This year, we are celebrating our 74th Independence Day. But our wings are clipped thanks to the Coronavirus. Career prospects are looking bleak. The financial condition of the country has been dampened by the virus… But amidst all this bad news, there is a silver lining. Careers that are dependent on the internet have been largely unaffected by the lockdown. From big edutech companies like Vedantu to small IT startups, any company can thrive thanks to India’s improved internet infrastructure. The key is to attract people to your website. Come, let’s give our countrymen their much deserved online services.
Let’s Make The 74th Indian Independence Day Special
During the lockdown, Amazon, Big Basket and others tried their best to deliver products. And they were quite successful. Movies kept on releasing on Netflix and Hotstar with Gulabo Sitabo becoming the first Indian movie that was released online. Students leveraged online learning sites like Vedantu and the dia of enlightenment kept on burning. Jio got back to back investments from foreign companies including Facebook. Many small distributors leveraged Udaan to get their products delivered to the retailers. The supply chain, thus, remained strong. Uber drivers are now helping the transport system to get back on feet post lockdown. Many small companies are providing various business solutions online. Let’s make the 74th Indian Independence Day the epoch from which we Indians become ‘Atma Nirbhar.’ Let’s graduate from the old offline ways of providing services and products. Let’s leverage the power of the internet.
Every Organisation – Big or Small – Needs A Website…
…And Websites Thrive On Well-Crafted Content
To be ‘Digitally Atma Nirbhar’ (Yes! We coined this), the first thing that you need to do is to have a website of your own. Whether you sell a service or a product, you have to let people know that you are selling it. It is through that website people can order your products or services.
But you are not the only planet that is roaming around in the universe! There are many other Digitally Atma Nirbhar Indians who have their own websites who sell the same product or service. This is where the power of awesome content comes in.
The way you present your product or services will differentiate your company from those of the others. When Nokia and Blackberry both came up with touch-type phones – Nokia used the tagline ‘Touch And Type.’ But Blackberry used the tagline – ‘ Touch Meets Type.’ Clearly, the second one is quite appealing to hear. Good content can result in increased sales.
Also, it is the SEO optimised content that will make sure that your website appears above those of your competitors. So, with content, you are fighting the war on two fronts – customer attraction and website ranking. Content, therefore, remains the King ( or rather, the Prime Minister)
Connect with the Cyber Citizens of India : Leverage Engaging Content
If having a website helps you reach the customers, having social media channels will help you connect with the cyber citizens of India intimately. You can let themselves be heard so that you know exactly what they want. You can even have funny conversations with your customers.
These days videos are the in-thing. People love to open a 5-minute video and learn everything about your company and products. So, a packed YouTube script can sway your potential customers.
Big Companies Cannot Be Complacent Too
If you are a top-level executive of a big and successful company, you too need to keep on coming up with engaging content. Why? Because more and more startups are gracing the Indian market. They are coming up with new and interesting products. In order to stay green in the subconscious of your customers, you need to engage them with marvellous contents, videos, social media posts (and even memes). Not too long ago there was just one major online learning platform. Now, the online learning world is teeming with fresh and great edtech companies. If you want to win this race to grab the highest number of eyeballs, you have to keep on coming up with content.
In The End…
India is a country of 135 crore people. There will be thousands of buyers of your products and services. The country needs more and more online startups that can fill the gap in supply and demand. This can be the first step towards avoiding our dependence on other countries like China. This Independence Day, let us be Digitally Atma Nirbhar!
So, go and make that perfect website to sell your products. If you need compelling content for your website, we will be more than happy to help you.
