7 Digital Marketing Trends in 2023
2023 is blazing with opportunities for storytellers, digital marketers, and advertisers. Why? Because people love consuming meaningful content, and there is a surge in technology such as AI, metaverse, and more. As businesses are mapping out their marketing strategies for the next 12 months, there are 7 digital marketing trends to look out for in 2023.
7 digital marketing trends you can try in 2023:
Artificial intelligence: Hands down, this trend will be a big hit in 2023. Undoubtedly artificial intelligence is making marketing smarter and connecting the right customers with the right products. It has made its way into all digital marketing channels. Today the final nod from the CMO is not enough to determine the viability of a campaign. How the algorithm reacts to the content is also crucial. However, it does limit creativity to a certain extent. Since you cannot avoid it, as a digital marketer, you have to find ways to live with AI. One of the ways to understand which content gets the most traction is by conducting A/B testing and selecting the best-performing content.
Customer experience: Trends will come and go, but customer satisfaction is forever. Especially now since customers easily get agitated and take onto social media to express their grievances. Therefore, brands are incorporating various methods like conversational marketing, chatbots, and more to improve the customer experience. In 2023, digital marketing will be dominated by this trend. Customer experience will lie at the heart of campaigns, advertisements, and product or service delivery. Future-proofing all digital marketing efforts for optimising experiences using algorithms, AI, big data, and predictive analytics are a few ways to crack the customer satisfaction code.
Inclusivity and brand activism: Modern consumers are conscious and prefer associating themselves with a brand whose value system aligns with theirs. What behaviour does a website tolerate and does not tolerate? How does a brand respond to social issues like gender discrimination or racism? Where does a brand stand on sustainability and environmental crisis? Therefore, brands must incorporate brand activism and inclusivity as a part of their digital marketing and social media marketing strategy. Brand activism is when a company takes a stand for social, political, economic, and environmental issues. They support a cause and are committed to taking action to create a positive impact.
Short-form content with a clear message: The decreasing attention span of customers and content consumers are forcing digital marketers to create content with smaller durations while conveying ideas in only a few words. The Laconian approach, although appealing, sometimes steals the essence of the thought, and businesses are struggling to shorten their message. Does that mean long-form content will become redundant? No. Short-form content is clickbait for the audience directing them to the long content. A snippet from a celebrity interview, a podcast, a short reel from a travel vlog, or an excerpt from a product review is all powerful short content that drives the audience to the main content. Therefore, digital marketers have to be innovative in their approach while making the most of short content platforms.
Influencer marketing: Influencer marketing is hot, and it will dominate the markets even in 2023. One of the perks of this marketing style is most influencers use short-from content tools such as Instagram Reels or YouTube Shorts. Therefore, the audience is more likely to consume the content, and you get noticed by your target customers. Moreover, consumers look for credible sources for product reviews and recommendations. Influencer marketing is the right tool for garnering trust. This form of marketing has made its presence in all niches starting from beauty and fashion to finance, gaming, home decor and child care.
Personal branding: Personal branding is not a fancy, new-age concept. However, it came to prominence in 2022 when everyone, especially professionals on LinkedIn, felt the need to create a distinct identity. Personal branding works wonders if you want to grow professionally and get noticed in your domain. Additionally, it aids in industry collaborations and is often used by top bosses like CEOs, CFOs, or freelancers and entrepreneurs. Business owners are now conscious about building an image outside their organisations, and therefore, personal branding is one of the hottest digital marketing trends of 2023.
Interactive websites: Interactive websites are a hoot, and customers love them. You are on the company website of an organic skin and hair care brand, struggling to find the right shampoo. Quizzes on the website that allow you to find the perfect product can enhance your shopping experience. Additionally, developers also use gamification as a strategy to make websites more interactive.
The thing about digital marketing trends is that they do not and cannot replace the old tricks from the book. While these ephemeral trends may not be for everyone, old-school techniques, like sending cold emails, SEO optimising a website and social media content, and community and reputation management, will serve every niche. Another factor that applies to all aforementioned trends is quality and value-driven content. You can stay abreast with all leading trends, but subpar content will not get you too far. Therefore, a digital marketer has to strike a balance between trends, techniques, and content quality.
Wrapping up:
On the path of growth and development, one cannot neglect technology. Over hundreds of decades, human beings had to learn to cohabit with technology. It is no different for content and marketing. While some modern apps and websites can create content in the blink of an eye with minimum to zero effort, they lack the human touch. Till the time content is made for human beings, they will be an indispensable part of the creation process.
Proficient content writers and digital marketers at Dimensions Content Writing Services believe in the power of human-made content that benefits your organisation. From technology content and B2B materials to promotional blogs and newsletters, we have mastered the art of writing meaningful, value-based content that resonates with your target audience. Keeping up with new-age techniques and digital marketing trends, we deliver quality content with a pinch of human touch. Contact us today for all your content needs!
