How to make an article on a common topic stand out?
Let’s do a small activity- type “how to write unique content” in the search box of your search engine. What do you see? How many results does the search generate- 5, 6… 10? Or more?
Mind it- this is a screenshot of just the first page! There are many more search engine result pages (SERP) with similar articles that you are looking up. Now, if you have to write an article on the same topic – “how to write unique content” – how are you going to make it stand out so that it ranks high on Google and your readers find it interesting too? Not sure. Read on to learn a few unique writing ideas:
So, you have scrolled down to reach the 2nd part of the article. Great! By now, you already know one of the ways that ‘works’ when it comes to writing unique content. – ‘Show’ your reader what you want to say; demonstrate it with an example.
Here are the nine different ways to write a unique piece of content-
- Begin with compelling anecdotes:
When you start your content with a story or true example, it not only authenticates your article but compels the reader to read further. In today’s time of content creators and influencers, tried and tested stories grab readers’ interest. Giving real-life examples and citations is also crucial for converting your leads.
In short, be a storyteller. Your anecdotes should touch readers’ hearts and hold their attention. When you read a real-life instance, you can easily connect, and given that you have been in the same situation, it makes you read further to seek a solution.
- Write compelling headings and subheadings- with a hook:
Your article must have interesting and catchy headings and subheadings. You can use humour, facts or questions. Anything that is compelling and readers cannot overlook.
Write a witty or beautifully crafted heading that entices a reader to scroll through your article and read it till the end.
- Highlight the pain points:
Remember, your readers are here to seek a solution. That is why identifying and answering the pain points is extra crucial because, ultimately, it will affect your lead conversion rate. Mapping the pain points of the readers or clients can be a hassle, but extensive research can be of great help. If it is a business entity, google it, thoroughly scan its website and find what the talks are in the common industry.
For instance, if you are a content writing agency and want to pitch your services to a client looking for content for their website, then you must address some of the client’s most pressing issues and offer your service as the best cure.
- Offer what others don’t- ‘Value!’
As mentioned earlier, the problem with a common topic is that you will find similar information on every second link you click. So, how to write unique content that is different from others?
Well, first thing first, find out what information others are covering and what not? List them down. While it is important to discuss the common points, focus on topics the others have not covered.
- Personalize your content:
Once you know the pain points and comprehend what to offer, try personalizing your content as much as possible. Please write in a way so that each reader feels that the article is written for them specifically and addresses their issues, and provides solutions.
Let’s admit it, we all love to be made feel special and discreetly enjoy the attention. So, when we write keeping our target readers and their problems in mind, they find it assuring and tend to side with you.
- Make your content actionable and not just readable:
Readers are not coming to your content just to loiter, so respect their time and effort. They come to seek a solution, and since you are positioned to deliver. You must address them with an actionable and unique article as it drives engagement and keeps your readers coming back for more.
Explain every step clearly and provide the most plausible and practical solution. For example, if you are reading content on how to apply SEO in your article, you will expect it to lead you to all the steps of its application, along with its importance and benefits.
- Use data and numbers:
While almost every piece of content you find will have facts and figures, it is essential to authenticate it with a proper hyperlink so that your readers know that you have done your research and that what they are reading is true and given due credit.
Data and numbers give credibility to your article and stir a sense of security and satisfaction among the readers. For example, if a reader finds out what percentage of people or businesses are suffering from the same issue, or what percentage prefer a given solution? Knowing the numbers makes them feel assured that they are not alone and there are solutions to sort things out.
- Keep it simple and to the point:
Generally, it is believed that writing a lengthy article is a sign of good content. However, relevance is what matters. If you can deliver in 500 words with clarity and cover all the pain points with solutions, then it is significantly stronger than a 2,000 words article.
Make your article readable, provide or suggest solutions and not a pain to the eyes. Your readers are here to seek answers and not keep the word count. Remember, quality always tops quantity.
- Use multimedia, but don’t go overboard:
Applying multimedia to your article is a great way to grab readers’ attention. But use only what is required and has a purpose. Please don’t go overboard with the multimedia application, as it will hamper the quality of your content.
Incorporating infographics, audio, video or links to podcasts etc., into your article is a smart way to direct your readers to other relevant posts you would like to showcase.
Get your unique content written by Dimensions Content Writing Services
At Dimensions, our goal is to save you time and effort and, at the same time, generate value for your customers. Therefore, our content writers focus on researching the latest trends and writing content that demystifies complex issues and provides clarity.
We are dedicated to writing well-researched, SEO-friendly website content that matches your brand voice. Our writers are knowledgeable, and their flair in writing ensures that your content is in great hands. Right from educating clients through well-curated articles and keeping the clients hooked to your website to closing sales through compelling copies, we do it all. Get in touch with us today and give your brand the content boost.
Khushboo Pandey
Some people can say a lot using just a few words. Khushboo is one of them. She is the copywriting expert at Dimensions. With a Master's Degree focused on Mass Communication/Media Studies, Khushboo knows the ins and outs of what kind of content works, what kind of content touches the human heart and above all, how to write content that generates maximum revenue. She has an industry experience of 9 years.
