Does Your Tech Startup Need Technical Content Writing?
Tech startups and tech shops have a crucial role to play in today’s economy. With the advancement of technology and rapid digital transformation, the industry is booming. However, a booming industry is also a crowded one. Therefore, no matter where your organisation lies in its life cycle, you need to reiterate its value to stay relevant. Technical content plays an imperative role in brand building and maintaining relevance.
The title of this article is a question to which the short answer is yes. The longer answer is the article itself. If the question keeps you awake at night, be prepared for a good night’s sleep.
How can technical content writing help your tech startup?
In a world where tech startups are born every day, how can you position yourself differently? Technical content is the key to gaining visibility and improving search engine ranking. Here is how it can help your tech shop:
- Positioning as an expert: Do you specialise in cloud technologies and artificial intelligence? Then let the world know about you. Through technical content, you can position yourself as an expert with extensive know-how in your domain.
- Increasing visibility and improving ranking: Technical content writing can increase your visibility amongst the competition and drive traffic to your tech website. Not to forget, effectively written value-driven content is Google’s favourite child. Therefore, technical content writing can help you crack the SEO code and enhance your website’s ranking.
- A long-term mode of promotion: Technical content has a longer shelf life and provides extensive ROI. Your content will talk about your products and services and, at the same time, address customer pain points. Additionally, it stays over the internet for a longer time, and SEO-optimised technical content will find its way to new/potential customers.
Lead generation and conversion: Technical content can be a lead magnet and narrow down the sales funnel. As potential customers browse through your articles or the website, they learn about you and how you can help them. Well-written technical content clears the fog of confusion, provides them with detailed information and aids in closing the sales.
Technical content writing can work wonders for your startup when used right.
How can technical content writing help your B2B clients? - Attention through empowerment
The scope of technical content writing is not just limited to your tech shop. It can aid your clients (existing or potential), and you can reap the benefits. If you believe that knowledge is power, then you will agree with what we will say next.
Customers are constantly looking for reliable sources of information online, especially while making important organisational decisions. Here is where you can step in. Every organisation that is at the threshold of digital transformation is in search of details about new-age technologies and their impact on company efficacy. Technical content is the best way to furnish them with that information.
Additionally, you must remember that not everyone is well-versed with the fast-paced, evolving technology. So how can they entrust the organisation’s future with limited knowledge, even if you are the best tech startup in town?
Your technical content will help build trust and establish authority amongst potential clients. As you generate value for them long before they become a part of your clientele, you earn their confidence by feeding them with the information they need.
Why does your tech startup need technical content writing services?
Here is some unpopular opinion, technical content writing is not everyone’s cup of tea. That’s right! We said it.
Also, AI writing tools will not live up to the task and can adversely affect your website. We are not saying this, but tech giant Google did. Google’s Helpful content update and September 2022 update state that if the AI-written content is unhelpful or does not create value for the users, then it will be dinged. No way you would want that! So how can your website rank at the top of SERPs?
Well, the first rung of the ladder is to let expert technical content writers take the reins and create valuable content that will help your users as well as promote your tech shop. Technical content writing is a different ball game that requires technical prowess and a flair in writing. Who could be better than a technical content writer with a sound knowledge of ERP, AI, data visualisation, blockchain technologies, and the Internet of Things?
Technical content writing services at Dimensions:
At Dimensions Content Writing Services, we believe in the power of specialisation. Technical content writing is a very specific niche. Good thing for you, we are powered by a team of tech enthusiasts who are also adept writers. Our pool of technical content writers has substantial experience in writing content for tech startups as well as established tech shops. They have hands-on experience in writing for areas such as Kubernetes, DevOps, Agile, Azure, database management, data visualisation, cloud technologies, and more.
Right from website content to articles and blogs, you name it, and they do it. Now they are here to solve your technical content woes. Therefore, if you are looking for a proficient technical content writer for your website and articles, then this is your cue to get in touch with us and start your technical content journey today!
