There are various types of content marketing that you as a marketer can choose from. From writing a blog post to creating photos, videos, and even Spotify playlists; content can be anything. Content marketing is about making people aware of your brand. It stimulates consumer interest in a brand. When you produce great content it gets people excited about your product.
Ultimately, it is about which type of content marketing suits your requirement and promotes your business or campaign effectively. Let’s walk you through various types of content marketing you can use as your marketing strategy:
- Blogs: A blog or blog post is any article or news piece that is published on a website. Every website has a dedicated blog section that generally covers a specific topic or query.
Blogs can be personal, promotional, or informative. It can range from 500 to 2000 words. It helps in improving the SEO of your website and is a low-cost method of boosting organic traffic through brand awareness, and credibility, leading to conversions and revenue. While it may sound easy but one must know the tips for writing an effective blog.
- Photos and videos, reels, etc: All thanks to social media platforms like Instagram, Twitter, Facebook, etc, you can create content through photos, videos, or the latest in trend- reels. All these forms are easy to engage your target audience and send your message effectively.
According to a study, 54% of audiences prefer watching videos of brands they support, which is more than any other type of content.
- Infographics: Want to reach out to your target audience in a cooler way- infographic is your thing. It is fun, vibrant, visually captivating, quick, and last but not least a low-cost marketing strategy.
Infographics are graphic visual representations of data intended to provide information quickly and clearly.
- Memes: A truly entertaining, humorous yet influential way to reach out to your consumers. Memes are in trend, memes are in demand and memes are going to rule for a long.
These are made up of images and text funny in nature, often used as social or political commentary. Often, the interpretations changes as it is passed around from one platform to another or user to user.
- Case Studies: Case studies are effective for leads who want to learn more about your business from the customers themselves. With case studies, buyers see a customer’s journey from start to finish and see similar use cases in real life.
While case studies are most often product or service-focused, sometimes businesses use case studies to share their brand or founder story. It helps in building trust and creating a strong foundation. It is one of the most powerful forms of content to have in your marketing repertoire.
- e-Books: Short-form electronic books, eBooks are digital forms of printed books. Designed to be read on any digital device such as computers, laptops, smartphones, etc, these are portable reading materials that you can carry anywhere without worrying about the additional weight that you had to carry earlier.
For marketers, an eBook is an opportunity to give detailed insight into an area of expertise, enhance their reputation, and most importantly generate new leads.
- User-generated content: User-generated content is created by someone who does not represent your business officially but has created content for you or your business. If it involves your brand, and none of your employees or associates created it, it’s user-generated content. It could be a social media update, a review, a video, or a podcast.
The users themselves involved in creating the content is the USP of user=generated content marketing.
At Dimensions, we offer all the above types of content writing services that educate and engage your audiences. Get in touch with us today and own bespoke result-driven content.
Khushboo Pandey
Some people can say a lot using just a few words. Khushboo is one of them. She is the copywriting expert at Dimensions. With a Master's Degree focused on Mass Communication/Media Studies, Khushboo knows the ins and outs of what kind of content works, what kind of content touches the human heart and above all, how to write content that generates maximum revenue. She has an industry experience of 9 years.
