Content marketing is not merely about creating blogs, videos, infographics, images, and other digital assets. It is powered by the idea of generating value (and revenue) for the brand, by the brand. Content marketing plans will vary from one organization to the other, however, its core benefits remain the same across most domains. If you are still in two minds on the need for content marketing, here are 7 benefits that advocate the relevancy of content marketing in today’s value-driven marketplace.

• Content marketing drives traffic

Imagine you read an exciting blog from a cosmetics brand that has launched a new serum and is offering a 15% discount. You want to know more about the product and, therefore click on a link to visit their website. So here is a piece of content that motivates you to check out the product and engage with a brand. This is the power of content marketing, and how it drives traffic. Now, while you are on the website, you browse through and fill your cart with amazing wellness products, and finally, make a purchase. Now think how fascinating it would be to be in place of this cosmetics brand. Content marketing enables you to realize your dreams of generating traffic and takes the customer to the end of the marketing funnel.

• Content marketing aids in lead generation

Content marketing plays a vital role in lead generation. Be it a LinkedIn post or a podcast episode or a YouTube video, all of this can significantly contribute to lead generation. Firstly, by informing and pursuing the customer about your product and service. Secondly, through CTAs or call-to-actions. CTAs can be strategically placed at any point directing the potential customer to take an action, engage with your brand and convert into a consumer. 

• Content marketing builds an army of audience

Content marketing offers the platform to create targeted content for your audience. Such content helps them connect with your brand and become loyal brand advocates. Once you invest in content marketing services, word-of-mouth marketing follows.

• Content marketing empowers your audience with knowledge

Your audience runs to Google every time they want some information or solutions. Who better than you can furnish them with all the answers? Content marketing allows you to create and publish information that your audience wants. As they spend a large amount of time online, give them something that adds value and saves them from doom-scrolling through perfect content marketing plans. When you empower your audience with knowledge they keep coming back for more. 

• Content marketing enables you to cut the noise and create a place for yourself

Every organization is striving to place itself on the customers’ minds. A content marketing plan unique to your brand can help you discern yourself from the crowd and establish a distinct identity. For instance, Apple is known for its simple, sophisticated, and witty content, whereas McDonald’s is famous for taking interesting digs at its rival Burger King. Each of these examples proves that content marketing has the power to distinguish brands from their competitors and cut through the digital noise. 

• Content marketing enhances your SEO efforts

Let’s be honest, every marketer and SEO expert dreams their website and other digital assets would rank #1 in Google search. If you have been in the digital marketing game, then you know SEO is the way to achieve that goal. Content marketing facilitates and enhances your SEO efforts. Imagine you write awesome blogs (just like this one) and mindfully use on-page SEO tactics. Once you get it right, your content will live forever, and show up whenever a potential client searches for products and services that you offer. Content marketing and SEO go hand in hand, creating long-term returns for the brand. 

• Content marketing is an inexpensive result-oriented strategy

Content marketing is a marathon. Surely, initially, the results may not be magnanimous. However, in the long run, each piece of content you create stays and generates massive organic traffic. Furthermore, it is cheaper than other channels of marketing in the future. In case a brand wishes to generate an equal volume of traffic through Google Ads, as generated by content marketing some might end up breaking the bank. But not with content marketing, which generates ROI several years after the initial investment.