Features of An Awesome Linkedin Pulse Article?
LinkedIn Pulse has evolved over the years. But one thing that has remained constant is its usefulness. The usual LinkedIn post is capped at 1300 characters. There is not much scope to explain in detail about something. As a result, there is not much scope to show your authority. This is where the Linkedin Pulse Article comes in. However, writing a LinkedIn Pulse Article requires skill. So let us learn from the already famous LinkedIn articles. Let’s see what features are there in a highly engaging LinkedIn article.
5 Hallmarks of A Well Crafted LinkedIn Pulse Article
- Full Width Featured Image
- They Aren’t Salesy
- The Authors Back Their Claims With Links To Reputed Websites
- These Articles Compel Us To Think
- Text Is More Important Than Graphic Design
Full Width Featured Image
Look at this LinkedIn Pulse Article by Gary V. Look at the cover photo or featured image.
Link To The Article – https://www.linkedin.com/pulse/best-linkedin-b2b-marketing-strategy-2019-gary-vaynerchuk/
Now tell me, would a featured image whose width is similar to the width of the text row look as good as this one? Umm, not likely.
A full featured image makes the article look trendy, professional. Used well, this image alone can create an impactful first impression. But remember, since we are talking about a full width image, make sure that the image has a good resolution. Otherwise, it will look grainy.
Great Linkedin Pulse Articles Are Not So Salesy
I get it. You are on LinkedIn to get leads, to convert leads to customers or clients, to talk about your company. But why should people spend their time on something that will not give them any Returns on Investment? Investment, in this case, is the time of the people.
So try to incorporate value to your LinkedIn Pulse Article. This way, the people will have a reason to read. You can then mention your work, your products. But don’t overdo it.
Here is an example of a LinkedIn Pulse article that is high on value.
Here’s the link to the article
Backed Up Claims – One of The Important Features Of An Engaging LinkedIn Pulse Article
A great feature of a quality LinkedIn Pulse Article is that the author backs her claims. This gives the readers a sense of comfort that whatever he is reading is not misinformation.
Here’s the link to one such article – https://www.linkedin.com/pulse/college-degree-worth-janet-napolitano/
You will notice – on more than one occasion, the author – Janet Napolitano – backs her claims by inserting links to reputed websites saying the same thing as she is. The keyword, here, is ‘reputed.’ One of the websites, that Janet links to, is of the New York Times. Make sure that you are linking to such a high quality website in your LinkedIn Pulse Article.
These Pulse Articles Compel Us To Think
Look at this LinkedIn Pulse Article. Do you see anything different?
Link : https://www.linkedin.com/pulse/you-what-write-harry-shum/
The first thing that you will notice is the way the title is crafted. It’s kind of philosophical. The writer could well have chosen “The Surprising Effects Of Writing.” But that would not have appeared much philosophical. This philosophical yet easy-to-grasp title nudges us towards using our gray matter.
The second thing that you will notice is that the author starts the LinkedIn Pulse article with a question. This is another trick to get the readers to think. A plain assertive sentence could not have done the same magic.
Text Is More Important Than Graphic Design
At Dimensions we always talk about writing in such a way that people do not find your articles boring to read. We talk about including images, more and more H2 tags, infographics and so on… But the story changes when it comes to LinkedIn.
People on LinkedIn are more interested to know what you want to SAY. To them, text comes first, graphic design comes second. So across LinkedIn, you will find so many LinkedIn Pulse Articles that are not designed in an attractive way. But still they get an awesome engagement because the text is bang on.
Here’s an example of one such post – https://www.linkedin.com/pulse/trust-work-richard-edelman/
Read these 5 LinkedIn Pulse Articles carefully. Try to incorporate the same elements into your own LinkedIn Pulse writings.
Now Read – Things To Remeber While Creating LinkedIn Pulse Articles
