5 Social Media Trends That Are Going to Rule in 2024-2025
What are the five most used apps on your phone? Give it a minute and think about it. Facebook and Instagram must have made it to the list if not others. Well, you are not alone. With more than 62.3% of people worldwide actively using social media, the industry is still exploding. The daily usage is 2 hours and 23 minutes every day. It also represents nearly 8% of the YOY growth. So, what does it mean for brand managers, entrepreneurs, or social media marketers? The constant growth of social media gives brands a powerful platform to amplify their message. Which trends are setting the tone for social media in 2024-2025?
Forget following rigid rules – this year is all about pushing boundaries and embracing originality. Transparency is the key, and audiences crave genuine connections. We will also see an increase in trends that prioritise authenticity and experimentation. Interesting right?
Continue reading to learn about the top social media trends driving your 2024-2025 approach.
Social Listening
Currently, Social Listening has become one of the most powerful trends for companies that want to stay connected with their customers. They want to know what customers think about their products and services. Social Listening helps businesses focus on the latest trends, insights, demographics, engagement, and geographical areas.
Social Listening Tools like Hubspot, Talkwalker, Hootsuite, and Netbase help companies understand what people think about their brand, competitors, products, and services on social media networks like Facebook, Twitter, YouTube, and other blogs. It also provides keyword alerts and visibility alerts. These tools give detailed information on the users, sites, and the sentiment of the conversation and provide various alternative ways to access data. For example, brand managers and social media managers can use the search bar to find out what people are saying about any topic. They can also view the top 10 most talked-about brands, people, keywords, or hashtags.
Short-form Videos
With its brief yet informative bursts of amusement, short-form videos have risen to the top of the social media game. These little films, where dance challenges, humorous skits, and inventive hacks become instantly viral, are the lifeblood of platforms such as Facebook and Instagram Reels. Short-form videos are here to stay because bit-sized videos are easy to remember, and share and they are addictive.
For instance, a baker uses lively music to accompany a 30-second Reel video that highlights their incredible cake-decorating abilities. The video goes viral, gaining millions of views and encouraging would-be bakers to try the content format.
Evolved Influencer Marketing
This is a cliche but a classic! Influencer marketing is here to stay. Influencers play a vital role in marketing and PR strategies for any business or brand. The reach and engagement of influencer marketing remain unique. One of the noticeable components of this social media trend is the rise of micro-influencers and UGC creators (User Generated Content). Compared to the big names, small creators with fewer followers are garnering more engagement. They are excellent marketing partners because their fans have faith in them.
Authenticity is also becoming more important than ever. People are craving genuine connections, and influencers who are transparent about sponsored content resonate better. Imagine a fitness influencer you follow who loves a new workout gear brand. They can showcase the product in their routine, highlighting its pros and cons based on their experience.
Social Media: The First Port of Call for Modern Customers
Customers are ditching long complaint forms, and annoying phone call queues, and so are brands! Social media as a channel is increasingly being used for customer service. Direct communication between brands and customers is made possible by platforms like Instagram, X (formerly Twitter), and Facebook. These platforms play a critical role in resolving issues, addressing complaints, and establishing a brand that cares for its customers.
Big names like Amazon, Nike, and Lenskart are utilising social media to engage with customers, create a positive image, and increase visibility. Brands can improve consumer happiness and loyalty by communicating with customers online. Additionally, offering customer service through social media is quick and convenient. It is highly appealing to the younger customer segments. Besides complaint resolution, brands also engage in friendly banter with the audience through comments and tweets.
Social Media for Shopping:
You have heard about e-commerce. Now, brands have entered the era of social commerce, where they sell through social media. Social media can incite purchases and brands have identified its potential already. Big brands like Spotify, Adobe Designs, Mcdonald’s, Linkedin Learning, and Amex share links to their websites, digital products, and other landing pages on social media platforms to redirect potential customers. Instagram Shopping, Pinterest Shopping, and Facebook Shops are crucial marketing tools in the current scenario.
Up Your Social Media Game and Build Long-Lasting Connections in 2024-2025
Although social media is constantly changing, you, as a business owner, can stay ahead of the curve in 2024-2025 by adopting these five trends. There’s something for everyone, from prioritising DMs to in-depth material. So embrace these key trends, develop a lighthearted brand voice, and make the most of social media for business. Recall that genuineness is essential; therefore, stay true to your real brand image. These trends can help you revamp your social media presence and establish fresh, engaging connections with your audience.
But do not forget the best practices-making your content easily accessible. Social media platforms are transforming into virtual search engines. In addition to being interesting, material that is searchable is a must for businesses and brands. At Dimensions, we help you master the latest social media trends, make your content easily searchable to build lasting connections, and grow your brand. Let’s chat about your goals today!
