By Dimensions Conent
Photo: Gratisography
And The Copyright Issues That Came With It
Grenade, a coffee company in the U.S obtained a licence to use the face of Grumpy Cat for a product named Grumppuccino. However, when the company used the image on the T-Shirts made by them, Grumpy Cat Limited sued them saying that they breached the contract. Ultimately, the coffee company had to shell out $710,000 to pay the owners of Grumpy Cat.
Freecharge and Swiggy came up with memes that featured the image and name of the cricketer. Subsequently, the brand manager of Prithvi – Baseline Ventures – sued the two companies and demanded 1 crore Rupees!
In 2018 Prithvi Shaw became the youngest Indian to score a century on a test debut.
So, How Can You Use Memes Legally?
Claims By Legal Eagle:
Memes Posted By a Company Can't Fall Under Fair Use